Adam spoke with writer Joe Dyton earlier this year for a story about his journey as an entrepreneur and the challenges he’s faced in building Delvinia and AskingCanadians. The article, “Show Him the Money,” focuses on the successes Adam has had over the years in commercializing innovation and creating next generation products and services.
Here’s an excerpt from the piece:
Because of Froman’s efforts, Delvinia remains innovative today, but as more businesses push toward digital, it’s becoming more difficult to stand out from the crowd, so Froman and his team have taken a ‘three- pillar’ approach in an effort to stay ahead of the competition. “What continues to differentiate us as an organization is our whole approach to innovation,” Froman says. “In Canada, there is a great opportunity for small to medium enterprises to access research and development funding from governments to help stimulate innovation. We’ve done a lot of our own R&D projects, and we’ve been able to invest in ourselves to work on these initiatives and then recover that investment in government grants or tax credits. The challenge then becomes how to successfully commercialize that innovation.”
One of the biggest money-makers to come from Delvinia’s approach is its AskingCanadians business. AskingCanadians is an online data collection firm with access to more than 600,000 Canadians who have opted in to participate in surveys that influence today’s leading brands. The company offers a range of services, including survey programming, voice of the customer programs, and online research tools that can be used to test media creative and understand the habits and behaviours of consumers. Through partnerships with some of Canada’s well-known retailers and loyalty programs, AskingCanadians offers incentives to its participants for their opinions.