Founder & CEO

Adam Froman - Founder & CEO

Adam is an award-winning entrepreneur and innovator.

As the founder and CEO of Delvinia, he is known as a visionary business leader who has grown his firm into a globally competitive group of companies over the course of the past two decades.

Under Adam’s leadership, Delvinia has evolved from operating as a traditional digital consultancy to become an innovation company that invests in identifying ways to bring next-generation products, services, and businesses to market. Adam’s portfolio of successful digital business – each with a focus on innovative data collection – includes AskingCanadians, AskingAmericans, Delvinia Custom Solutions, and Methodify.

In addition to guiding the growth of his organization, Adam is an active member of the Canadian Marketing Association and the MREF (Market Research Education Foundation). He also serves on the Board of Directors for the Council of Canadian Innovators, a business council exclusively focused on helping high-growth Canadian technology firms scale-up globally.

Speaking Engagements

Adam is a frequent speaker at marketing, market research and business events. He frequently speaks on topics such as innovation, commercialization, entrepreneurship, the challenges facing SMEs, lessons learned from growing a business in Canada, corporate culture and mentorship.

2013 CMA/MRIA Customer Experience Conference
Customer Experience in Canada: First Person Perspectives

MRIA National Conference 2014

Using Digital Technologies to Connect with Citizens and Shape Public Policy in the City of Markham


MRIA Ottawa Chapter

Open Government and e-Democracy: Harnessing the Power of Digital Technologies to Engage Citizens in Public Policy

Confirmit Community Conference

Getting Mileage Out of Your Dashboard: A Case Study from AskingCanadians & Pelmorex Media

MRIA National Conference 2013

Managing the Identity Crisis in the Canadian Market Research Industry

In the News

Adam is a frequent contributor to a variety of local and national publications, including Marketing magazine and The Globe and Mail. Adam has also been profiled in a variety of media, including Canadian Business and Advantage magazine. To read more about Delvinia in the news, click here.

For Speaking Inquiries or Media Requests

Contact: Susan Han
Marketing and Communications Manager

Delvinia In the News

Black History Month 2022

Celebrating the diversity of our staff and better understanding one another’s experiences and perspectives is key to who we are. And that’s why we were so honoured to have Kwami

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Celebrating Lunar New Year

In honour of the Lunar New Year, we were lucky to have Natalie Kam, Director of Operaions, do her second annual presentation on the celebration. Natalie shares details of the

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David Phillips, Partner - Deloitte Digital
David Phillips
Deloitte Digital

Who is David Phillips?

A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.

The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:

  1. Analytical and strategic skill-set gained through formal training (MBA) and leading countless strategic and insight-led projects;
  2. A strong creative perspective which drives powerful innovative solutions to organisational problems or opportunities;
  3. Influencing and leadership skills which have continually shaped organisational direction, focus and critically, delivered galvanising team leadership.


Is Technology the Death of the Insight or Have We Just Stopped Asking "Why"?
Thursday November 12, 2020
8:00 PM - 8:30 PM

COVID-19 People Insights: A new lens to understanding the drivers of COVID-19 vaccine demand and hesitancy.

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