Microsoft Canada’s No Friend Left Behind campaign, designed by Delvinia, has won a Silver Award in the 2011 W³ Awards, handed out by the International Academy of the Visual Arts.
The award is the second W³ win for Delvinia. (We announced a win for the redesign of the Canadian Opera Company‘s website last week.) The W³ Awards honour creative excellence on the web, and recognize the creative and marketing professionals behind award winning websites, web video and online marketing programs.
The International Academy of the Digital Arts and Sciences also recognized the No Friend Left Behind campaign this year. The campaign was designated as an Official Honoree in the Email Marketing category at the 15th annual Webby Awards.
Designed to promote Microsoft’s launch of Window’s Live Messenger for the iPhone and iPod touch, the marketing campaign is based on a creative concept that highlights the critical moments when you need the expertise of the friends on your IM list the most, all while poking fun at the fact that different friends meet different needs in our daily lives.
For more information about the project, please see our No Friend Left Behind case study.