Commercializing innovation in the marketing industry

In his mandate letter to Canada’s new Minister of Innovation, Science and Economic Development, Prime Minister Justin Trudeau noted that one of his government’s top priorities is the development of an Innovation Agenda designed to “encourage innovation, trade and the growth of Canadian businesses.” And, our CEO Adam Froman believes there is a great opportunity […]

Delvinia’s Star Wars-inspired year in review

  It’s been a big year for Delvinia! We celebrated 10 years of AskingCanadians, announced our evolution to become an innovation firm, and introduced Methodify — and those are just some of the highlights that made 2015 so memorable for us. We wanted to share some of these highlights with you, and to thank all […]

The marketer’s dilemma

A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing industry. Honestly, it feels like it’s a bit of a mess. I’m not saying that marketing today is not healthy with lots of opportunities for smart […]

Keys to success in digital marketing: Holistic digital ecosystem + market of one

As the new digital customer shifts their time from traditional media to digital media and their product research from brick-and-mortar channels to online, marketers know that it is important to master the art of digital marketing. Ninety-seven per cent of marketers surveyed in an informal poll by Delvinia agreed with the statement, “Digital should be […]

Delvinia CEO Adam Froman launches the Centre for e-Democracy

Not-for-profit organization to share knowledge on how technology is impacting Canadians’ social and political way of life (Toronto, ON) October 14, 2014 – Delvinia CEO Adam Froman today announced the launch of the Centre for e-Democracy, an independent not-for-profit organization dedicated to initiating, translating and disseminating academic research and knowledge on the impact of digital […]

A successful digital business = smart machines + smart people

Have you noticed the steady increase in automation and smart machines being embedded into every aspect of your daily life? Uber uses a smartphone application to connect passengers with drivers, which has automated and replaced the traditional taxi dispatcher. The Yotel New York hotel in New York City has completely automated the check-in process with […]