International growth of the firm sets the stage for 20 additional new hires this fall. TORONTO, September 12, 2018 – Data collection firm Delvinia announced that millennial market research specialist Maria Popova (pictured, right) has joined as Director of Sales. She will focus on the … [Read more...] about Fast-Growing Tech Scaleup Delvinia Appoints New Director of Sales, Maria Popova
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Raj Manocha named Chair to the Board of Insights Association’s International Chapter
We’re excited to announce that Raj Manocha, Delvinia’s Executive Vice President, has been named Chair to the Board of the International Chapter of the Insights Association. Raj successfully leads the sales and commercialization efforts across Delvinia's business units and has played a pivotal … [Read more...] about Raj Manocha named Chair to the Board of Insights Association’s International Chapter
Adam Froman shares his view on the dissolution of MRIA
The Market Research Intelligence Association (MRIA), the industry's only oversight body in Canada, is shutting down operations at the end of this month. In his recent article, "It’s Time for Canada to Take the Global Lead in Market Research", our CEO Adam Froman shares his view on what's needed … [Read more...] about Adam Froman shares his view on the dissolution of MRIA
Future of Market Research – Methodify at IIeX Atlanta
Our Methodify team is back with the final episode in our four-part video series from IIeX North America 2018 where brands gathered to share ideas and trends happening in the market research industry. It’s been our pleasure bringing you insights from the event and today we will end off the month-long … [Read more...] about Future of Market Research – Methodify at IIeX Atlanta
Obstacles for Brands – Methodify at IIeX Atlanta
In the latest installment of Methodify at IIeX Atlanta, a video interview series featuring our Methodify team, we wanted to find out what market research and marketing professionals thought were some of the obstacles brands are facing to adopt market research platforms and technologies. While … [Read more...] about Obstacles for Brands – Methodify at IIeX Atlanta
Brand Trust – Methodify at IIeX Atlanta
Our Methodify team is back with Episode 2 of the four-part video series from IIeX North America 2018 and today we are exploring the importance of brand trust when it comes to dealing with consumers. While facing the challenges of being in a hypercompetitive global environment, businesses are … [Read more...] about Brand Trust – Methodify at IIeX Atlanta
Importance of Speed – Methodify at IIeX Atlanta
Didn’t have a chance to attend the IIeX event at Atlanta this year? Don’t panic, we’ve got you covered! Over the next month, we’ll be releasing a weekly series of 4 interviews on some of the most frequently discussed topics at the conference. At IIeX North American 2018, an event designed to … [Read more...] about Importance of Speed – Methodify at IIeX Atlanta
Here’s how to fail, whether you’re a startup or a large corporation
In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment. With increasing demands for control over individual brand experiences and … [Read more...] about Here’s how to fail, whether you’re a startup or a large corporation
2018 MRIA: West Coast Canadian Companies to Get Excited About
Recently our AskingCanadians team attended the annual Marketing Research and Intelligence Association (MRIA) conference in Vancouver as the Pinnacle sponsor for the second year in a row, to share some of the innovative work we’ve been doing and to look for new technology partners that can help our … [Read more...] about 2018 MRIA: West Coast Canadian Companies to Get Excited About
Speaking: IAB Canada Research Committee
Raj Manocha, our Executive Vice President, will be speaking in front of the Interactive Advertising Bureau (IAB) Research Committee today to discuss challenges, trends and opportunities within the Canadian research space, from the perspective of brands and agencies. IAB Canada is the national … [Read more...] about Speaking: IAB Canada Research Committee