TORONTO, ON (January 17, 2017) – AskingCanadians, the premier online data collection company in Canada, is partnering with yconic, Canada’s largest student and youth network, to provide exclusive access to the organization’s youth-focused consumer insights panel.
With more than 360,000 teen and young adult panellists, yconic operates Canada’s largest youth-focused market research panel, providing young people with an opportunity to participate in market research studies to help shape the products, services, programs and policies that matter to them.
Under the new partnership, AskingCanadians, a Delvinia company, will have exclusive access to yconic’s panel, providing clients with the opportunity to engage Canada’s largest student and youth network.
“We’re thrilled to partner with yconic, which has become the go-to thought leader on millennial and student behaviour in Canada,” said Raj Manocha, EVP of Delvinia, adding, “this partnership enables us to provide clients with the ability to gain key insights into the student and youth demographic as we work towards building the most robust and diverse panel offering in Canada.”
“Together with AskingCanadians, yconic will continue in its mission to deliver deep youth insights to our corporate partners, while bringing even more value to our hundreds of thousands of active student users,” said Jon Kamin, Managing Director of yconic. “We look forward to a long and successful partnership.”
AskingCanadians, a Delvinia company, is an online data collection firm with access to a research community of 600,000 Canadians who have opted-in to participate in online surveys that significantly influence today’s leading brands. Established in 2005, AskingCanadians owns and manages the AskingCanadians online research community and its French counterpart Qu’en pensez vous. AskingCanadians is dedicated to enabling market researchers to quickly gather and deliver high quality information from Canadian consumers. AskingCanadians and Qu’en pensez vous are built through incentive partnerships with Aeroplan, Hudson’s Bay Rewards, Walmart, PETRO-POINTS, Pure rewards and VIA Préférence. The result is an average response rate that eclipses the industry. For more information, please visit corporate.askingcanadians.com.
Since 1998, yconic has supported millions of Canadian youth as they navigate their way through post-secondary education. Powered by our ‘authentic help’ model, today we help corporate partners understand, engage, and acquire Millennial and Gen Z Canadians. yconic.com connects over 1 million students annually to over $170 million in financial opportunities, and to each other via our leading peer-to-peer community. For more information, please visit www.corporate.yconic.com.