When a new product or business is ready for market, Raj leads the company’s sales and operations teams in commercializing the venture.
Since joining Delvinia as Director of Sales for AskingCanadians in January 2011, Raj has played a pivotal role in building the AskingCanadians brand across Canada and in growing AskingAmericans, which provides market researchers in the United States with an end-to-end North American-based solution for all of their data collection needs.
With over 14 years of experience in online market research, Raj is focused on growing these business units, building their internal teams, and continuing to develop relationships with current and new clients.
Raj is heavily involved with the Insights Association, as chair to the board of the international chapter, a member of the Canadian advisory board as well as the global engagement committee. He is also on the advisory board of the Master of Science in Marketing Research Program (MSMR) at Michigan State University and the Executive Advisory Board for the Marketing Analytics Centre at the University of Guelph. Through these roles he aims to use his leadership and knowledge to develop the next generation of business and marketing leaders.
Raj is a frequent speaker at marketing, market research and business events. He frequently speaks on topics such as innovation, commercialization, the future of market research, research automation, and data collection and enablement.
Quirk’s Brooklyn 2020
IIeX NA 2019
Using Unexpected Sources of Innovation to Create the Next-Gen of ResearchTech
Quirk’s Chicago 2019
How AB InBev’s Labatt Used 24-Hour Research to Win in Digital
Brand Marketing Summit 2018
Why every marketer should be rushing to test their digital ads
MRIA National Conference 2015
Death by Survey Length
CMAfutures Morning Series
Measuring the Impact of Multidimensional Event Sponsorship on Brand Health
2018 MRIA National Conference
How Automation Can Help Brands Avoid Epic Marketing Failures
CMA National Convention 2013
Mapping the New Customer Path to Purchase
Listening Through Customer Insights
Link to slides
A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.
The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:
COVID-19 People Insights: A new lens to understanding the drivers of COVID-19 vaccine demand and hesitancy.