CMAinsights Conference: Bridging the gap between data and insights

Bringing together the science of data and the art of marketing is the focus of the CMAinsights Conference being presented by the Canadian Marketing Association on March 10th. Raj Manocha, our Executive Vice President, will lead a roundtable discussion at the event, which takes place at Arcardian Court. The discussion will attempt to answer the question, can technology […]

Delvinia’s Customer-Centric Approach to VoC Programs

Voice of the Customer is a term that’s commonly being used to describe the process of using digital technologies across various customer touchpoints to collect, analyze and interpret customer feedback and data. Sounds straightforward. But in today’s digital world, keeping pace with the changing habits and behaviours of customers has never been so challenging. Digital […]