Should Facebook be your New Corporate Home Page?

More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set […]

Engaging Viewers Through Social Television

Chances are your attention is focused on more than one screen when you’re watching television in your living room. By using your laptop, tablet or smartphone while watching TV, you are actually enhancing and socializing your experience during a broadcast. Social television used to be about watching a television show and waiting until the next […]

Incredible Numbers from 60 Seconds of the Internet

We can all agree that the Internet has become an essential part of our everyday lives. It’s where we work, where we play and how we stay in touch and share information with our family and friends. This infographic from illustrates just how incredible the numbers are when you break them down to just […]

The New Information Organization Paradigm – People as the Filter

For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become so important? Will its […]

Customer Insights on a Shoestring

You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development process. Instead, they rely on intuition and any quick secondary research they can get […]

Delvinia’s DIY Markham Campaign Wins Internet Advertising Award

Delvinia’s DIY Markham campaign, created to raise awareness of the 2010 municipal election in the Town of Markham and to increase citizen engagement in the municipality, has been recognized with an award for Best Government Online Video in the Web Marketing Association’s 2011 Internet Advertising Competition. The social media awareness campaign, designed and implemented by […]