AskingCanadians™ Partners with MarketTools and Adopts TrueSample

AskingCanadians™, a Delvinia company, has announced a partnership with MarketTools to adopt TrueSample as its quality solution for all of its online consumer research. “As the first Canadian-based panel company to license TrueSample, we are demonstrating our commitment to provide an additional level of confidence to our clients who rely on collecting quality research data […]

Delvinia Data Collection Announces Corporate Rebranding

Delvinia Data Collection announced today the launch of its new corporate identity and name change to AskingCanadians™. The rebranding, together with the launch of a new logo and website, strategically positions the firm for long-term growth within the Delvinia Group of Companies—which also includes Delvinia Interactive. Established in 2005, Delvinia’s data collection division owns and […]

New Database Reveals Mobile Habits of Canadians

Delvinia and Environics Analytics have announced the launch of a new database that links the PRIZMC2 segmentation system to Delvinia’s AskingCanadians™ survey on mobile technology use. The new release, known as the AskingCanadians™ Mobile PRIZMC2Link, enables marketers to target their customers based on their mobile habits and lifestyles. The mobile survey was conducted by Delvinia, […]

IAB Canada Promotes New Social Media Database from Delvinia, Environics Analytics

The Interactive Advertising Bureau of Canada (IAB Canada) has selected the AskingCanadians™ Social Media PRIZMC2Link—created by Delvinia in partnership with Environics Analytics—as April’s Hump Day Bump of Research report. Announced today, the Hump Day Bump of Research initiative is one of two new programs from IAB Canada. On the second Wednesday of each month, IAB […]

AskingCanadians™ Poll: How do Canadians Feel About the Federal Election?

Political change doesn’t come cheap in Canada. But despite taxpayers’ frequent complaints about the high costs associated with staging a general election—estimated at roughly $300 million—a lesser price tag wouldn’t sway the majority of Canadians when it comes to their views on heading to the ballot box on May 2. In a recent AskingCanadians™ poll, […]

A Successful Launch with Environics Analytics and RBC Royal Bank

Kudos to Jan Kestle, Michael Weiss, Emily Anderson and the Environics Analytics’ team for putting on a top-notch breakfast event this morning to launch the partnership that connects Delvinia’s AskingCanadians™ Social Media Survey to PRIZMC2, Environics Analytics’ popular segmentation system. More than 60 people attended the event—held at George Restaurant at the Verity Club—to hear […]