Speaking Engagements: ESOMAR Best of – Canada 2012

ESOMAR, a global organization dedicated to advancing and elevating market research, is hosting a ‘Best Of’ event in Toronto on May 9. The breakfast event, ESOMAR Best of – Canada 2012, takes place at the Hilton Toronto Hotel.

Delvinia CEO Adam Froman is among the speakers. He’ll present a case study titled Shifting Donor Behaviour Online, which is focused on our work with the Canadian Opera Company.

With scarce resources at their disposal, non-profit organizations often struggle with the decision to invest in digital technologies and question whether such an investment can positively impact fundraising efforts. To be successful on this front, organizations need to begin by developing an understanding of the digital habits and behaviours of their target audience. This is something the Canadian Opera Company understands. Through the use of data and analytics, the COC adopted a customer-centric approach towards the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base and to drive online sales and donations.

Additional speakers include:

  • Joseph Chen of Unilever, Canada
  • Jon Puleston of GMI, U.K.
  • and Robin Brown of Environics Research Group.

Cam Davis, the ESOMAR Representative for Canada, will host the event.

To join us at the event, register now!