At the intersection of machine learning and market intelligence

PersonaPanels

Animated Personas are the secret weapon in any marketer’s arsenal

In 2019, Delvinia has become a key investor in PersonaPanels. The deal gives Delvinia exclusive rights to represent PersonaPanels in Canada while Methodify will become PersonaPanels’ exclusive global distribution platform.

PersonaPanels is a new paradigm in market research that uses AI technology to turn data into machine learning bots called Animated Personas. 

Once created, Animated Personas access the Internet, where each day they autonomously select material to read that aligns with their defined characteristics. 

PersonaPanels
PersonaPanels - Message Testing

Animated Personas evolve in real-time

Because Animated Personas are machine learning agents, the material they read influences their future reading choices and their reactions to your messaging and product ideas. 

This means that Animated Personas not only mirror the purchase patterns and expressed desires of your targeted respondent groups but that their responses are always relevant, reflecting current US trends and changing customer preferences.

Animated Personas are synthetic models of human interests and values. They are representative of individuals and population segments but are not tied to any specific individual, so they are protective of privacy.

180,000,000+

opinions collected

(seriously, we did the math)

Delvinia
David Phillips, Partner - Deloitte Digital
David Phillips
Partner
Deloitte Digital

Who is David Phillips?

A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.

The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:

  1. Analytical and strategic skill-set gained through formal training (MBA) and leading countless strategic and insight-led projects;
  2. A strong creative perspective which drives powerful innovative solutions to organisational problems or opportunities;
  3. Influencing and leadership skills which have continually shaped organisational direction, focus and critically, delivered galvanising team leadership.

Sessions

Is Technology the Death of the Insight or Have We Just Stopped Asking "Why"?
Thursday November 12, 2020
8:00 PM - 8:30 PM

Discover unique insights into data, market research, consumer experience, and marketing with a diverse global perspective.