Because Animated Personas are machine learning agents, the material they read influences their future reading choices and their reactions to your messaging and product ideas.
This means that Animated Personas not only mirror the purchase patterns and expressed desires of your targeted respondent groups but that their responses are always relevant, reflecting current US trends and changing customer preferences.
Animated Personas are synthetic models of human interests and values. They are representative of individuals and population segments but are not tied to any specific individual, so they are protective of privacy.