Building an innovative marketplace for personal-data powered by blockchain technology

Measure Protocol

Building the future of how data is collected and exchanged

In 2019, Delvinia announced a significant investment in Measure Protocol.

Measure is a blockchain-powered marketplace that gives users control of their own data.Measure Protocol uses blockchain technology to address growing concerns around fraud, privacy, transparency and consumer participation rates.

Research respondents who use Measure Protocol’s mobile app get paid to complete surveys and connect personal data sources such as location, health and purchase history from their online store accounts.

Those who buy the data—including researchers and marketers—can target specific groups of consumers based on their extensive profile and behavioural attributes, all protected using advanced cryptographic techniques.

As part of the relationship, Delvinia provides Measure Protocol with strategic advice and identify immediate opportunities to improve the research experience.

MSR App
Delvinia
David Phillips, Partner - Deloitte Digital
David Phillips
Partner
Deloitte Digital

Who is David Phillips?

A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.

The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:

  1. Analytical and strategic skill-set gained through formal training (MBA) and leading countless strategic and insight-led projects;
  2. A strong creative perspective which drives powerful innovative solutions to organisational problems or opportunities;
  3. Influencing and leadership skills which have continually shaped organisational direction, focus and critically, delivered galvanising team leadership.

Sessions

Is Technology the Death of the Insight or Have We Just Stopped Asking "Why"?
Thursday November 12, 2020
8:00 PM - 8:30 PM

Discover unique insights into data, market research, consumer experience, and marketing with a diverse global perspective.