Building an innovative marketplace for personal-data powered by blockchain technology
In 2019, Delvinia announced a significant investment in Measure Protocol.
Measure is a blockchain-powered marketplace that gives users control of their own data.Measure Protocol uses blockchain technology to address growing concerns around fraud, privacy, transparency and consumer participation rates.
Research respondents who use Measure Protocol’s mobile app get paid to complete surveys and connect personal data sources such as location, health and purchase history from their online store accounts.
Those who buy the data—including researchers and marketers—can target specific groups of consumers based on their extensive profile and behavioural attributes, all protected using advanced cryptographic techniques.
As part of the relationship, Delvinia provides Measure Protocol with strategic advice and identify immediate opportunities to improve the research experience.
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A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.
The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:
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