Speaking Engagements: 2013 CMA National Convention
The Canadian Marketing Association is partnering with The Art of Marketing for the 2013 CMA National Convention, which includes two days of keynote speakers and marketing workshops at the Metro Toronto Convention Centre on June 4-5. On Day One—which includes a session by Delvinia President Steve Mast—attendees will have the opportunity to take part in […]
Design: Engaging consumers through storytelling and single page websites
Single page websites are not a new idea, but with the evolution of web technologies they have become a powerful way to tell stories and to improve engagement and content assimilation. Instead of a set of pages linked with hyperlinks, which makes for a rather static and traditional navigation, single page websites have a fluid […]
Facts & Feelings: Data Reconsidered
In a recent New York Times editorial by David Brooks, the author shares an anecdote about a prominent bank executive as he contemplated whether to close operations in a financially unstable country. The banker undoubtedly had reams of economic data available to him to ponder and even to rationalize a decision to cut his losses. […]
Creating an effective digital strategy requires a big picture view
As digital technologies reshape customer behaviour, brands are realizing that their approach to digital needs to change. Marketers want their digital communication channels to work harder and better. Divisions can no longer afford to work in silos and evolution in digital strategy can no longer be piecemeal. To paraphrase an old saying, brands can no […]
Webinar Recording: E-commerce Trends for 2013
On Tuesday, Rosalina Lin-Allen, our Director of Strategy, presented a webinar on E-commerce Trends for 2013 in partnership with Tenzing Hosting. While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: eMarketer, July 2012). With such opportunity your brand needs to remain competitive by […]
The Art of Turning Insight into Action – Part Two: What is Strategy?
In Part One of our series, we introduced the first part of Delvinia’s three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I’m Rosalina Lin-Allen and I head our strategy practice. I work closely with the practice heads and […]