Canadian Opera Company Case Study: Determining Social Media Readiness

The Situation Delvinia’s relationship with the Canadian Opera Company (COC) began almost 3 years ago to improve the digital customer experience for opera-goers. Our work has resulted in tangible results migrating more COC customers to transact online. Now the COC struggles with understanding the measurable benefits that social media can better engage their audience. Like […]

Town of Markham Launches ‘Do It Yourself Markham’ Awareness Campaign

“Do It Yourself Markham” campaign uses Facebook, Twitter and video to create awareness and promote word-of-mouth. Today, the town of Markham launches a social media awareness campaign, designed and implemented by Delvinia, to inform Markham residents about the upcoming municipal election on October 25, 2010. “Do it Yourself Markham”, orDIY Markham ) is a social […]

Canadian Opera Company shines at Opera America’s Electronic Media Forum

I had the opportunity to give a presentation this past Thursday at the Opera America Electronic Media Forum in New York City. This conference was established to stimulate dialogue and ideas among Opera Companies across North America. The Canadian Opera Company (COC) asked me to join them to the conference and deliver a presentation on […]