Achieving Customer Experience Harmony

Marketers want to ensure that their customers have a consistently good experience. They understand that it will go a long way to solve a key problem such as, “How can we sell more of product Y?” We like to look at things from a slightly different perspective: “What’s stopping the customer from buying more of […]

AskingCanadians & Delvinia Give Back at the Great Camp Adventure

On September 27th, a team from Delvinia and AskingCanadians participated in something very special – The Great Camp Adventure benefiting SickKids. We wanted to take part to not only support a great cause, but also to personally support our client’s fundraising effort. We’ve been working with the folks at SickKids for two years now, beginning […]

Creating an effective digital strategy requires a big picture view

As digital technologies reshape customer behaviour, brands are realizing that their approach to digital needs to change. Marketers want their digital communication channels to work harder and better. Divisions can no longer afford to work in silos and evolution in digital strategy can no longer be piecemeal. To paraphrase an old saying, brands can no […]

Connecting with consumers through mobile

Our mobile devices are becoming even more indispensible than ever before. And, consumers are using them in ways that were the realm of science-fiction not that long ago. According to our AskingCanadians research, 25 per cent of smartphone owners in Canada surf the Internet on their mobile phone, virtually everyone with a smartphone or tablet […]

Our Desire for Mobility is Shaping the Digital World

About a year ago, I wrote a short piece explaining a change in my digital use behavior; specifically, my preference to reach for my Smartphone rather than my PC when I need some information from the Web. Since that time, my Smartphone and tablet have become my digital devices of choice and I rarely go […]