Earlier this week, Delvinia CEO Adam Froman and Jan Kestle, president of Environics Analytics, hosted a webinar to announce the eShopper PRIZMC2Link, powered by AskingCanadians.

If you missed Tuesday’s presentation, you can view the recording here.

Based on a survey of 20,524 Canadians fielded between last October and January, the eShopper PRIZMC2Link describes how specific segments of the population—as defined by the PRIZMC2 segmentation system—have embraced online shopping. The database tracks the decision-making process—including information gathering, purchase influence, retail channel and online usage—in ten different areas.

Marketers can use this data to:

View the webinar recording now.