Canada’s Anti-Spam Legislation (CASL for short) comes into effect on July 1st and the new law will have a big impact on any individual, business or organization that uses email for marketing purposes.
That’s something we often do here at Delvinia and AskingCanadians. From time to time, we contact our clients to let them know what’s going on with our business. And, we’d like to continue doing so.
But, as of July 1, companies like ours will need express consent from everyone on their contact lists, indicating they have agreed to continue receiving emails and corporate messages.
So, in an effort to comply with the law and to help educate our clients—and maintain our mailing list—our team has created a CASL campaign and quiz designed to let you test your knowledge of the legislation, officially called the Personal Information Protection and Electronic Documents Act.
For instance, does the law mean you can opt out of those work emails from that creepy guy in accounting? Will it apply to emails sent from Russian brides and Nigerian princes?
What do you think? Test your knowledge and take our quiz here: http://caslquiz.ca.
To help explain the law, we called on our lawyer Paige Backman, Partner, Aird & Berlis LLP—who we’ve been working with for some time in an effort to prepare for this legislation—to provide her perspective on the legal implications of the Act.
You can view Paige’s perspective in our video clips when you review the correct answers to our 5-question quiz.
And, while you’re there, be sure to sign up for our email contact list!