Social Media Week (SMW12) hits Toronto next week and Delvinia President Steve Mast is among the speakers at BankConnect, a panel discussion presented by ING Direct and XConnect (a project of thirdocean), about how banks are using social media, technology and other new media tools to connect with … [Read more...] about Speaking Engagements: A Preview of Social Media Week’s BankConnect Event
While I was studying architecture, many of our assignments in school involved drafting layouts over and over again—using rulers, pencils and erasers. (Yes, these were the prehistoric times!) Autodesk’s AutoCAD was still in its infancy, and for some people, it was either a revolution in design, or a … [Read more...] about Mastery—after all it’s in my name
The Delvinia and AskingCanadians™ teams laced up their (rental) shoes and hit the lanes at The Ballroom for a night of bowling on Thursday. Yes, bowling! There were more than a few gutter balls as the games got under way but it didn't take long until the competitive nature--and the artistic … [Read more...] about Delvinia goes to the Ballroom
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with … [Read more...] about What Keeps Customers Loyal to Your Digital Brand?
As you can imagine, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps … [Read more...] about What Motivates Consumers to Interact with Brands on Social Media?