Mobile Apps Allow Viewers to Check-in with Their Favourite Shows

In my recent post on social television, I talked about the ways that mobile devices, apps and social media are changing the television viewing experience. An increasing number of television shows and films are developing mobile-friendly websites and applications in an effort to encourage fans to use their Smartphones and social media accounts to interact […]

The New Information Organization Paradigm – People as the Filter

For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become so important? Will its […]

A New Award to Add to Our Collection

We received a new award to add to our collection this morning. Delvinia’s DIY Markham campaign, created to raise awareness of the 2010 municipal election in the Town of Markham, has been recognized with an award for Best Government Online Video in the Web Marketing Association’s 2011 Internet Advertising Competition. The social media awareness campaign, […]

Customer Insights on a Shoestring

You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development process. Instead, they rely on intuition and any quick secondary research they can get […]

IAB Canada Promotes New Social Media Database from Delvinia, Environics Analytics

The Interactive Advertising Bureau of Canada (IAB Canada) has selected the AskingCanadians™ Social Media PRIZMC2Link—created by Delvinia in partnership with Environics Analytics—as April’s Hump Day Bump of Research report. Announced today, the Hump Day Bump of Research initiative is one of two new programs from IAB Canada. On the second Wednesday of each month, IAB […]

Delvinia’s DIY Markham Campaign Wins Internet Advertising Award

Delvinia’s DIY Markham campaign, created to raise awareness of the 2010 municipal election in the Town of Markham and to increase citizen engagement in the municipality, has been recognized with an award for Best Government Online Video in the Web Marketing Association’s 2011 Internet Advertising Competition. The social media awareness campaign, designed and implemented by […]