Billboard Introduces the Social 50 Music Chart

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Last week the venerable music trade magazine Billboard debuted its new Social 50 chart. The introduction of the Social 50 goes to prove how important the internet has become to marketing music artists. With artists now likely to break first on YouTube rather than music television or radio, it’s become vital to look beyond mainstream media more »

Arcade Fire, The Wilderness Downtown & Transmedia Storytelling

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One of the most inspired and compelling web experiences we have seen recently launched on Monday, a collaboration between Google, filmmaker Chris Milk and Montreal mega-indie band Arcade Fire. This is not the first time we’ve seen Arcade Fire push the envelope of what a music video should be. In 2007, the band released a more »