Keys to success in digital marketing: Holistic digital ecosystem + market of one

As the new digital customer shifts their time from traditional media to digital media and their product research from brick-and-mortar channels to online, marketers know that it is important to master the art of digital marketing. Ninety-seven per cent of marketers surveyed in an informal poll by Delvinia agreed with the statement, “Digital should be […]

Screens & Places: Customer-centric branded digital ecosystems

The intersection between digital, social and physical experiences. This past weekend the family and I headed into the city for the annual Toronto Santa Claus parade, which according to the organizers is the largest in North America. As part of the total experience we rode the GO train into the city. The kids loved it! […]