A few weeks ago I was having a conversation with a co-worker about brand loyalty. We began discussing why we are loyal to particular brands and not loyal to others. We had such a great discussion that I decided to turn the topic in to our next company-wide workshop. Loyalty fits into our daily … [Read more...] about The loyalty program challenge
Learnings from our internal workshopsI recently conducted a series of design thinking workshops for our team. In our first workshop we tackled the grocery shopping experience—including the challenges people face when shopping and how to address them. For the next round, we focused on the daily … [Read more...] about Can you improve an already great user experience?
Recently I was asked by our president to organize an internal team building workshop for our staff inspired by the Institute of Design at Stanford University. I was more than happy to do it. The Institute, or d.school as it's known, has become one of the most talked about institutions because of … [Read more...] about It’s time to rethink how we buy groceries