Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase

Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association’s 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today’s digitally empowered customer at the points that are most critical to them. Using examples from Delvinia’s work with […]

Understanding the New Customer Journey

Did you know that 40 per cent of Canadians are using the camera on their smartphone to take pictures of products while shopping, 64 per cent stay up-to-date with a brand via social media, and 39 per cent reviewed and rated a product or service online during the past month? * The ways in which […]