In the news: Creating sustainable digital experiences

Our CEO Adam Froman recently spoke with Professor Robert V. Kozinets for an article in GfK Marketing Intelligence Review (MIR) about marketing and social media hype. The article, “Creating Sustainable Digital Experiences,” poses the question: Is the social media hype about being cool or about making money? Adam’s response: “Marketers need to be very clear […]

Speak to your audience’s passion points — you’ll be surprised by the results

Sometimes your brand’s service or offering can seem very niche, and thus audience size of potential customers small. But if you take time to look closely at the passion points (or key interests) of your target audience you’ll most likely be surprised by where your brand can connect with consumers in a relevant way. For […]

The Journey is Only Part of the Experience

At Delvinia we often study and produce customer journey maps, which visualize customer needs, processes and perceptions in a given exchange, from awareness to post-purchase reflection. The graphics are very effective in delivering insights into the current customer journey in a manner that is both powerful and relatable. But there’s the rub. Too often we […]

Using Social Media Listening to Humanize Customer Journey Mapping

One of our most important programs here at Delvinia is our Customer Journey Mapping. By combining the results of user testing, customer surveys and interviews with web analytics and sales data we can map how your customers (and potential customers) interact with your company from their initial want or need through to purchase and post-purchase […]