Last week, Delvinia CEO Adam Froman was among the speakers at the Canadian Marketing Association's CMA Summit 2012, held at the Westin Harbour Castle Hotel on May 16 and 17. Adam shared his perspective on how to capture the Voice of the Customer in a presentation titled, The Age of Intelligence, … [Read more...] about CMA Summit 2012: Capturing the Voice of the Customer
Save the date! Delvinia and AskingCanadians™ have partnered with Confirmit to bring the organization’s International Voice of the Customer and Mobile Research Roadshows to Toronto on June 21st. The Toronto date for the events, which are being held in various cities across Europe and the United … [Read more...] about RSVP to Attend Confirmit’s Voice of the Customer & Mobile Research Roadshows
“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they … [Read more...] about Personas: See your product through your customer’s eye
Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The … [Read more...] about Gut feel vs. hard data: Ding, round one!
When you think of the great examples of world class customer experience it’s hard not to think of Walt Disney World. The theme park opened in 1971 and quickly became the world's most-visited entertainment resort. But no matter how successful the theme park has become, the Disney team continues to … [Read more...] about Ticket to Ride: Turning insights into action