The Interactive Advertising Bureau of Canada (IAB Canada) has selected the AskingCanadians™ Social Media PRIZM_C2Link—created by Delvinia in partnership with Environics Analytics—as April’s Hump Day Bump of Research report.

Announced today, the Hump Day Bump of Research initiative is one of two new programs from IAB Canada.

On the second Wednesday of each month, IAB Canada will release an “outstanding research report”culled from the hundreds of global industry resources and newsfeeds that IAB Canada reviews in order to provide custom digital marketing research consulting for its members, the organization reported in a news release issued today.

The research will be available for download—for one week only—on the IABCanada.com homepage.

The AskingCanadians™ Social Media PRIZM_C2Link connects Delvinia’s annual AskingCanadians™ Social Media Survey with PRIZM_C2, Environics Analytics‘ widely-used segmentation system that assigns Canadians into 66 unique lifestyle types. The result is a  database that enables marketers to target their products, messages and channels based on their customers’ social media habits and lifestyles.

The second IAB Canada  initiative is the Faces of IAB program, which will feature the release of a research report, white paper, advertiser case-study or how-to checklist on the first Monday of each month. The new programs are designed to help Canadian marketing professionals keep up to date with recent research in interactive advertising.