Web Marketing Association Honours Delvinia for COC Website Design

Canadian Opera Company Wins Best Arts Website in 2012 Internet Advertising Competition

(Toronto, ON) March 26, 2012 – The Web Marketing Association today announced that Delvinia, a digital strategy and customer experience design consultancy, is being honoured for its work with the Canadian Opera Company (COC). The Toronto firm is responsible for the design of the COC’s website, which won Best Arts Website in the 2012 Internet Advertising Competition (IAC) Awards.

The website, at coc.ca, which Delvinia originally redesigned in January 2009, underwent a creative refresh in March 2011 and has since won six international awards, including an Interactive Media Award, a Stevie Award, a WebAward, a W³ Award and a Davey Award.

“This award not only recognizes our work in enhancing the digital experience for the COC, but just as importantly, it provides the COC with international recognition within the arts community,” said Delvinia CEO Adam Froman. “Since we embarked on our journey with the COC in 2008, it has been our goal to create a digital customer experience that reflects the level of quality of the company’s productions and of its opera house, the Four Seasons Centre for the Performing Arts. This award, along with the other five we have won, demonstrates that the COC has a digital customer experience that is at the same level as everything else they do.”

The website was refreshed to include a new homepage with a prominent link to purchase tickets and online subscriptions as well as tabs directing visitors to information about upcoming operas, the blog, and what’s happening behind the scenes. The site also integrates more content-rich imagery, designed to match the confidence of the new brand while illustrating the essence of operatic theatre.

“Delvinia has been a great partner in helping the COC develop a digital strategy that reflects the artistic excellence and creative innovation of the company,” says COC General Director Alexander Neef. “The enhancements made to the site has created tremendous visual appeal as well as improved the overall efficiency of coc.ca”

The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award winning Internet advertising. The 10th annual awards are handed out in 96 industries and nine online formats including, online ad, video, mobile, newsletter, email and social media.

“The COC is truly a model for any organization that wants to embrace digital technologies to achieve its business objectives,” said Froman. “While the architecture of the website remained intact from an experience perspective, the creative refresh allowed the COC to employ data-informed design enhancements, demonstrating that its website is an evolving digital experience that continues to change and evolve along with the changing habits and behaviours of its audience.”

For more information about Delvinia’s work with the COC, please visit the Work section on our website or the IAC winner’s page.

About the COC

Based in Toronto, the Canadian Opera Company is the largest producer of opera in Canada and one of the five largest in North America. The COC enjoys a loyal audience support-base and one of the highest attendance and subscription rates in North America. The COC celebrates its 62nd anniversary during the 2011/2012 season. Under its leadership team of General Director Alexander Neef and Music Director Johannes Debus, the COC is increasingly capturing the opera world’s attention. For more information on the COC, visit www.coc.ca.

About Delvinia
Delvinia is a leading digital strategy and customer experience design consultancy that specializes in solving customer experience problems. Founded in 1998, our approach to enhancing and innovating customer experiences is rooted in the use of our customer-centric design process, data-driven insights, storytelling and digital platforms. With strong customer insight capabilities powered by our AskingCanadians™ online research community, we are able to gain customer intelligence to fuel our award-winning strategy and design teams. Delvinia works with leading brands across a spectrum of industries, including financial services, media and publishing, education, retail, hospitality, healthcare and technology.

The IAC Award is the 15th award for Delvinia since the spring of 2011. In addition to the COC, Delvinia has been recognized for our work with clients like Microsoft, the Town of Markham, Manulife Financial, and the Richard Ivey School of Business. For more information about Delvinia, please visit delvinia.com.

For more information, please contact:
Susan O’Neill
Public Relations Manager
Delvinia
416.364.1455 ext. 272