Delvinia is very lucky to have clients that not only appreciate our strategic approach to creating digital experiences, but contribute to our desire to pursue thought leadership and our philosophy to play, learn and grow. One of those clients is Lisa Charters, Random House of Canada’s S.V.P. Director Digital.
Lisa is the brain trust behind Random House of Canada’s innovative BookLounge.ca. We have had the pleasure of not only helping her to re-architect the Random House websites; we also host their editorial board, the company’s online market research community.
Lisa, one of the great strategic minds in the Canadian digital landscape, has been recognized for her strategic perspective on where digital is going (particularly in book publishing). I recently received an email from Lisa that demonstrates her unparalleled understanding of the fact that both digital and book publishing have helped to make Random House of Canada one of the leading book publishers in the digital space.
Here is an excerpt from that email:
As you may know, the Amazon bestseller list ranking is driven by sales and so I’m sure you can appreciate why watching our book, “The Immortal Life of Henrietta Lacks,” move up the bestseller list within an hour of a CBC Radio piece is exciting—and yes, fun!
Here are the fast facts:
A year ago, Random House published “The Immortal Life of Henrietta Lacks” and it was one of our bestselling books throughout 2010.
At 10 a.m. on Wednesday, February 2 (a snow day in Toronto), CBC Radio’s The Current included a story about Henrietta Lacks.
Before the CBC broadcast at 9 a.m. the Amazon.ca ranking for the book was number 456. At 12:30 p.m. the book had moved up to 79. At 3:30 p.m. the book had moved up to 49. By 5:30 p.m. the book was ranked at number 21. And, the next day, the book was still ranked at number 20.
There is another part to this story.
The paperback edition of “The Immortal Life of Henrietta Lacks” will be available on March 8 and so I also watched the pre-orders for this edition on the same Amazon.ca bestseller list. The bestseller ranking on this not-yet-available book moved up from number 534 to number 49 in the same time period.
If there hadn’t been two editions available for purchase then the overall ranking and sales for this book would have likely risen to the Top 10 and all driven by a 25-minute piece on CBC Radio.
Come on, you’ve got to see the fun in all this!