“To accurately reflect what UTSC is all about, we needed our digital presence to be an elegant destination, guiding visitors to relevant information that is regularly updated by our community of content providers. Partnering with Delvinia brought us valuable insights through extensive research and analysis, and allowed us to realize our vision,” said Andrew Arifuzzaman, Chief Administrative Officer, University of Toronto Scarborough.
As an intellectual and cultural hub, UTSC wanted to create a digital experience to advance that role while also solidifying a sense of community, engaging the institution’s external audiences and enabling the current community to deepen their UTSC experience.
To tackle this challenge, our team conducted a series of interviews with UTSC stakeholders, faculty and students to better understand their needs and wants from the institution.
Based on the insights generated, the team determined that UTSC’s website needed to be redesigned to support the institution’s multiple communication requirements, while still providing a visually consistent and engaging user experience tailored for the individual audiences; faculty, students and prospects.
The final website design also had to bring UTSC’s brand story to life and reflect the uniqueness of campus life and the academic culture. The digital environment had to be interactive, making it easy and compelling for members to post, share, view, comment on, discuss and develop ideas and experiences—in a way that deepens their sense of connection to, and pride in, the UTSC community.
Our team redesigned the home page to focus on communicating the unique aspects of the campus to prospective students, while also engaging the institution’s additional audience segments via a comprehensive navigation menu designed to provide quick and easy access to the most relevant content.
To date, Delvinia has won a total of six Interactive Media Awards, including a Best in Class Award for our 15th Anniversary Timeline. The Best in Class Award is the highest honour bestowed by the organization. And, according to the IMA, it represents the very best in planning, execution and overall professionalism.
Congratulations to UTSC and everyone involved in the project!