In Part One of our series, we introduced the first part of Delvinia's three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I'm Rosalina Lin-Allen and I head our strategy practice. I work … [Read more...] about The Art of Turning Insight into Action – Part Two: What is Strategy?
Last week, I was invited to speak to MBA students on the topic of digital metrics, at my alma mater, the Schulich School of Business. This is the third year in a row that I have spoken to MBA students taking marketing courses. Here are a few of the key takeaways from the presentation: The … [Read more...] about Sharing our Approach to Digital Metrics with the Next Generation of Leaders
It has been expected for some years now that computers would not only be everywhere, but in everything as they became cheaper. That is now achievable. Not long ago, a detergent company prototyped a chip on a detergent container to provide rich media instructions when consumers used their … [Read more...] about Can You Get the Digitally-Intimidated to Use Technology?
For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become … [Read more...] about The New Information Organization Paradigm – People as the Filter
You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development … [Read more...] about Customer Insights on a Shoestring