{"id":8678,"date":"2012-01-19T12:05:14","date_gmt":"2012-01-19T17:05:14","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=8678"},"modified":"2020-04-05T19:15:34","modified_gmt":"2020-04-05T23:15:34","slug":"new-media-use-changes-during-the-customer-life-cycle","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/new-media-use-changes-during-the-customer-life-cycle\/","title":{"rendered":"New Media Use Changes During the Customer Life Cycle"},"content":{"rendered":"

\"\"<\/a>Delvinia CEO Adam Froman<\/a> and Rupen Seoni, a vice president of Environics Analytics<\/a>, were among the speakers at the Canadian Marketing Association<\/a>‘s CMA Analytics Conference<\/a> yesterday.<\/p>\n

In their joint presentation, New Media Use Changes During the Customer Life Cycle<\/strong>, Adam and Rupen outlined the AskingCanadians<\/a>™ Social Media PRIZMC2<\/sub>Link, a database that enables marketers to target their products, messages and channels based on their customers\u2019 social media habits and lifestyles.<\/p>\n

Using this tool, marketers can analyze how specific segments of Canadian consumers use social media differently as they become more engaged with a brand. To illustrate this point, Adam and Rupen presented a case study examining how Canadian Blood Services can turn consumers into brand advocates based on their social media use.<\/p>\n

They also shared findings from AskingCanadians™ 2012 profiling data, including the fact that:<\/p>\n