{"id":7916,"date":"2011-10-18T12:27:52","date_gmt":"2011-10-18T16:27:52","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=7916"},"modified":"2020-02-11T10:17:46","modified_gmt":"2020-02-11T15:17:46","slug":"delvinia-wins-a-w-award-our-second-for-microsoft-canadas-no-friend-left-behind","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/delvinia-wins-a-w-award-our-second-for-microsoft-canadas-no-friend-left-behind\/","title":{"rendered":"Delvinia Wins a W\u00b3 Award (our Second) for Microsoft Canada&#8217;s No Friend Left Behind"},"content":{"rendered":"<p><a href=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2011\/10\/w3winner_silver_wht.gif\"><img decoding=\"async\" class=\"alignleft size-full wp-image-7812\" title=\"w3winner_silver_wht\" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2011\/10\/w3winner_silver_wht.gif\" alt=\"\" width=\"109\" height=\"106\" \/><\/a>Microsoft Canada&#8217;s No Friend Left Behind campaign, designed by Delvinia, has won a Silver Award in the 2011<a href=\"http:\/\/www.w3award.com\/\"> W\u00b3 Awards<\/a>, handed out by the International Academy of the Visual Arts.<\/p>\n<p>The award is the second W\u00b3 win for Delvinia.\u00a0 (We <a href=\"https:\/\/www.delvinia.com\/delvinia-wins-w-award-for-coc-website-design\/\">announced a win<\/a> for the redesign of the <a href=\"http:\/\/www.coc.ca\">Canadian Opera Company<\/a>&#8216;s website last week.) The W\u00b3 Awards honour creative excellence on the web, and recognize the creative and marketing professionals behind award winning websites, web video and online marketing programs.<\/p>\n<p>The International Academy of the Digital Arts and Sciences also recognized the No Friend Left Behind campaign this year. The campaign was designated as an Official Honoree in the Email Marketing category at the 15<sup>th<\/sup> annual <a href=\"http:\/\/www.webbyawards.com\/\">Webby Awards<\/a>.<\/p>\n<p>Designed to promote Microsoft\u2019s launch of Window\u2019s Live Messenger for the iPhone and iPod touch, the marketing campaign is based on a creative concept that highlights the critical moments when you need the expertise of the friends on your IM list the most, all while poking fun at the fact that different friends meet different needs in our daily lives.<\/p>\n<p>For more information about the project, please see our No Friend Left Behind case study.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Canada&#8217;s No Friend Left Behind campaign, designed by Delvinia, has won a Silver Award in the 2011 W\u00b3 Awards, handed out by the International Academy of the Visual Arts. The award is the second W\u00b3 win for Delvinia.\u00a0 (We announced a win for the redesign of the Canadian Opera Company&#8216;s website last week.) The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[796,16,786],"tags":[413,348,349,296,433],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/7916"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=7916"}],"version-history":[{"count":4,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/7916\/revisions"}],"predecessor-version":[{"id":26327,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/7916\/revisions\/26327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/18478"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=7916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=7916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=7916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}