{"id":6976,"date":"2011-08-02T11:36:21","date_gmt":"2011-08-02T15:36:21","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=6976"},"modified":"2020-04-05T08:33:44","modified_gmt":"2020-04-05T12:33:44","slug":"two-delvinia-projects-win-international-business-awards","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/two-delvinia-projects-win-international-business-awards\/","title":{"rendered":"Two Delvinia Projects Win International Business Awards"},"content":{"rendered":"

\"\"<\/a>Two websites enhanced by Delvinia\u2019s design process have won International Stevie Awards in the 2011 International Business Awards<\/a>. The creative refresh of the Canadian Opera Company\u2019s website, www.coc.ca<\/a>, won in the not-for-profit category and the redesign of Manulife Financial\u2019s www.coverme.com<\/a> won in the insurance category.<\/p>\n

In both cases, Delvinia took a collaborative, customer-centric approach towards the projects, using its proprietary data and researching methods to understand its client\u2019s customer behaviours and then developing new websites with a focus on richer visuals, interactivity and content.<\/p>\n

\u201cWe\u2019re here to help our clients respond to the opportunities that digital technologies bring to enhancing customer experiences,\u201d says Delvinia CEO Adam Froman<\/a>. \u201cDigital platforms can create deeper connections between companies and their consumers. And, when you begin by listening to the voice of your customer, it makes for more rewarding experiences and greater results.\u201d<\/p>\n

When the Canadian Opera Company launched its new brand in early 2011, the organization called on Delvinia to complete a creative refresh of its website, which Delvinia initially designed in 2009. Based on the collection of more than two years of transactional data and behavioural insights from Delvinia\u2019s proprietary AskingCanadians<\/a>™ online research community, Delvinia redesigned the site to incorporate strategic improvements\u2014like prominent links to purchase tickets and online subscriptions\u2014rooted in customer behaviour.<\/p>\n

Manulife Financial engaged Delvinia to redesign coverme.com<\/a> in an effort to improve the customer experience provided through the company\u2019s direct-to-consumer website. Delvinia designed a customer-centric experience while maintaining a product-oriented focus geared towards helping potential customers choose the appropriate insurance coverage. The strategy resulted in an increase in the number of online applications and requests for brochures and ultimately, increased conversions via the Internet. As the Internet has become an increasingly more significant channel for Manulife\u2019s direct-to-consumer business, the enhancements continue to have an impact.<\/p>\n

\u201cWe took a collaborative approach in both of these cases and we\u2019re thrilled that the International Business Awards has recognized our work with the Canadian Opera Company and Manulife Financial by selecting these projects as Stevie Award winners,\u201d says Delvinia President Steve Mast<\/a>.<\/p>\n

Recipients of International Stevie Award trophies were selected from more than 3,000 entries received from organizations and individuals in more than 40 nations. Honorees were determined through two rounds of judging by close to 200 professionals worldwide.<\/p>\n

\u201cEntries to the International Business Awards grew by more than 80 per cent this year, and that illustrates the increasing importance of the IBAs worldwide,\u201d said Michael Gallagher, president of the Stevie Awards, presenters of the IBAs. \u201cWe congratulate all of the honorees, and we look forward to recognizing them for their achievements at our gala event in Abu Dhabi on 11 October.\u201d<\/p>\n

For more information, please see our Canadian Opera Company and Manulife Financial case studies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Two websites enhanced by Delvinia\u2019s design process have won International Stevie Awards in the 2011 International Business Awards. The creative refresh of the Canadian Opera Company\u2019s website, www.coc.ca, won in the not-for-profit category and the redesign of Manulife Financial\u2019s www.coverme.com won in the insurance category. In both cases, Delvinia took a collaborative, customer-centric approach towards […]<\/p>\n","protected":false},"author":5,"featured_media":17448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[796,16,52],"tags":[76,77,771,78,356,29,150,63,357],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/6976"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=6976"}],"version-history":[{"count":3,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/6976\/revisions"}],"predecessor-version":[{"id":27083,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/6976\/revisions\/27083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/17448"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=6976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=6976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=6976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}