{"id":6282,"date":"2011-05-30T10:27:57","date_gmt":"2011-05-30T14:27:57","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=6282"},"modified":"2020-01-23T18:18:17","modified_gmt":"2020-01-23T23:18:17","slug":"delvinia-data-collection-announces-corporate-rebranding","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/delvinia-data-collection-announces-corporate-rebranding\/","title":{"rendered":"Delvinia Data Collection Announces Corporate Rebranding"},"content":{"rendered":"<p><a href=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2011\/05\/AC_Rebrand_Website_HOME_2011May25.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-6285\" title=\"AC_Rebrand_Website_HOME_2011May25\" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2011\/05\/AC_Rebrand_Website_HOME_2011May25-300x291.jpg\" alt=\"\" width=\"300\" height=\"291\" \/><\/a>Delvinia Data Collection announced today the launch of its new corporate identity and name change to <a href=\"http:\/\/corporate.askingcanadians.com\/\">AskingCanadians<\/a>\u2122. The rebranding, together with the launch of a new logo and website, strategically positions the firm for long-term growth within the Delvinia Group of Companies\u2014which also includes Delvinia Interactive.<\/p>\n<p>Established in 2005, Delvinia\u2019s data collection division owns and manages the AskingCanadians\u2122 online research community of 160,000 Canadians, and provides a range of data products and services to the marketing and research communities.<\/p>\n<p>\u201cChanging the name of our data collection services to AskingCanadians\u2122 allows us to focus on building our growth strategy and realizing the potential of a truly unique and aspirational brand,\u201d says Delvinia CEO <a href=\"https:\/\/www.delvinia.com\/people\/adam-froman\">Adam Froman<\/a>. \u201cAskingCanadians\u2122 is redefining research in the Canadian market. By leveraging our dynamic community of 160,000 Canadians and relevant digital technologies, we are able to provide our clients with efficient and cost-effective actionable insights to better understand and obtain feedback from their customers.\u201d<\/p>\n<p>In 2010, the firm embarked on an aggressive strategy to grow the AskingCanadians\u2122 research community and to expand upon the unique data services and products we have developed over the years. As the company nears the third quarter of 2011, that strategy is well underway, with AskingCanadians\u2122 realizing triple digit growth over the same period in 2010.<\/p>\n<p>This success is due in large part to <a href=\"https:\/\/www.delvinia.com\/people\/raj-manocha\">Raj Manocha<\/a> who joined the firm as Director of Sales in January. Effective immediately, Manocha will take on the role of Vice President, overseeing all of the sales and operations for AskingCanadians\u2122.<\/p>\n<p>In addition to positioning AskingCanadians\u2122 for continued expansion, the corporate rebranding includes the unveiling of a new company logo and the launch of a new corporate website at <a href=\"http:\/\/www.corporate.askingcanadians.com\/\">corporate.askingcanadians.com<\/a>.<\/p>\n<p>The logo design reflects the brand values of accountability, integrity, quality of service, collaboration and exceptional customer experiences; while the website clearly articulates the company\u2019s commitment to helping market researchers gather high quality data from Canadian consumers.<\/p>\n<p>The corporate site also provides detailed information about the firm\u2019s core service offerings\u2014including full-service online survey programming and hosting, custom recruitment, online panel management, online tools for testing rich media creative, one-on-one interviewing, the AskingCanadians\u2122 Pulse omnibus survey and syndicated research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delvinia Data Collection announced today the launch of its new corporate identity and name change to AskingCanadians\u2122. The rebranding, together with the launch of a new logo and website, strategically positions the firm for long-term growth within the Delvinia Group of Companies\u2014which also includes Delvinia Interactive. Established in 2005, Delvinia\u2019s data collection division owns and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,52],"tags":[76,768,771,60,241],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/6282"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=6282"}],"version-history":[{"count":1,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/6282\/revisions"}],"predecessor-version":[{"id":22412,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/6282\/revisions\/22412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/17526"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=6282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=6282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=6282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}