{"id":5439,"date":"2011-04-04T10:46:49","date_gmt":"2011-04-04T14:46:49","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=5439"},"modified":"2020-04-05T08:25:33","modified_gmt":"2020-04-05T12:25:33","slug":"social-media-database-chosen-as-iab-canadas-first-hump-day-bump-of-research-report","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/social-media-database-chosen-as-iab-canadas-first-hump-day-bump-of-research-report\/","title":{"rendered":"IAB Canada Promotes New Social Media Database from Delvinia, Environics Analytics"},"content":{"rendered":"<p>The <a href=\"http:\/\/iabcanada.com\/\">Interactive Advertising Bureau of Canada<\/a> (IAB Canada) has selected the <a href=\"https:\/\/www.delvinia.com\/new-database-reveals-social-media-habits-of-canadians\/\">AskingCanadians&#x2122; Social Media PRIZM<sub>C2<\/sub>Link<\/a>\u2014created by Delvinia in partnership with Environics Analytics\u2014as April\u2019s Hump Day Bump of Research report.<\/p>\n<p>Announced today, the Hump Day Bump of Research initiative is one of two new programs from IAB Canada.<\/p>\n<p>On the second Wednesday of each month, IAB Canada will release an &#8220;outstanding research report&#8221;culled from the hundreds of global industry resources and newsfeeds that IAB Canada reviews in order to provide custom digital marketing research consulting for its members, the organization reported in a news release issued today.<\/p>\n<p>The research will be available for download\u2014for one week only\u2014on the <a href=\"http:\/\/iabcanada.com\/\">IABCanada.com<\/a> homepage.<\/p>\n<p>The <a href=\"https:\/\/www.delvinia.com\/solutions\/askingcanadians\/\">AskingCanadians<\/a>&#x2122; Social Media PRIZM<sub>C2<\/sub>Link connects Delvinia&#8217;s annual AskingCanadians&#x2122; Social Media Survey with PRIZM<sub>C2<\/sub>, <a href=\"http:\/\/www.environicsanalytics.ca\/\">Environics Analytics<\/a>&#8216; widely-used segmentation system that assigns Canadians into 66 unique lifestyle types. The result is a\u00a0 database that enables marketers to target their products, messages and channels based on their customers\u2019 social media habits and lifestyles.<\/p>\n<p>The second IAB Canada\u00a0 initiative is the Faces of IAB program, which will feature the release of a research report, white paper, advertiser case-study or how-to checklist on the first Monday of each month. The new programs are designed to help Canadian marketing professionals keep up to date with recent research in interactive advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Interactive Advertising Bureau of Canada (IAB Canada) has selected the AskingCanadians&#x2122; Social Media PRIZMC2Link\u2014created by Delvinia in partnership with Environics Analytics\u2014as April\u2019s Hump Day Bump of Research report. Announced today, the Hump Day Bump of Research initiative is one of two new programs from IAB Canada. On the second Wednesday of each month, IAB [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[768,47,290,130],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5439"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=5439"}],"version-history":[{"count":3,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5439\/revisions"}],"predecessor-version":[{"id":26952,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5439\/revisions\/26952"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=5439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=5439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=5439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}