{"id":5336,"date":"2011-03-31T09:27:42","date_gmt":"2011-03-31T13:27:42","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=5336"},"modified":"2020-04-05T08:25:38","modified_gmt":"2020-04-05T12:25:38","slug":"delvinia-designed-website-launched-by-canadian-opera-company","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/delvinia-designed-website-launched-by-canadian-opera-company\/","title":{"rendered":"Delvinia-Designed Website Launched by Canadian Opera Company"},"content":{"rendered":"<p><a href=\"http:\/\/www.coc.ca\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-5374\" title=\"coc_homepage_relaunch\" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2011\/03\/coc_homepage_relaunch1.jpg\" alt=\"Canadian Opera Company Home Page\" width=\"360\" height=\"484\" \/><\/a>The <a href=\"http:\/\/www.coc.ca\/Home.aspx\">Canadian Opera Company<\/a> has launched a newly designed website, created by Delvinia. The fresh design, unveiled this week, builds upon the recent launch of the COC\u2019s new brand.<\/p>\n<p>Since 2008, Delvinia has worked closely with the COC as its Digital Marketing Sponsor, developing the opera company\u2019s overall digital strategy and experience design, initially relaunching the COC\u2019s website, coc.ca, in January 2009. The latest refresh, which includes strategic improvements to the website and eOpera newsletter, reflects the COC\u2019s new look and builds upon the organization\u2019s commitment to developing an engaging digital experience for its audience.<\/p>\n<p>\u201cThe introduction of the COC\u2019s new brand provided the perfect opportunity to refresh the website,\u201d said Delvinia CEO <a href=\"https:\/\/www.delvinia.com\/people\/adam-froman\/\">Adam Froman<\/a>. \u201cThe improvements are rooted in an understanding of the digital behaviours of the COC\u2019s audience and the key performance indicators we integrated into the site in 2009. Through the collection of more than two years of transactional data and behavioural insights from Delvinia\u2019s proprietary <a href=\"https:\/\/www.delvinia.com\/solutions\/askingcanadians\/\">AskingCanadians<\/a>&#x2122; online research community, we determined which features of the site were performing well and tweaked or eliminated those that weren\u2019t.\u201d<\/p>\n<p>Froman continues, \u201cBy adopting Delvinia\u2019s approach and using data-informed insights as a means to continually improve their digital offering, the COC has gained a thorough understanding of the role of digital in the overall opera experience. This demonstrates that the COC is an organization any company can learn from to maximize the potential of digital technologies.\u201d<\/p>\n<p>The site refresh includes a new homepage with a prominent link to purchase tickets and online subscriptions as well as tabs directing visitors to information about upcoming operas, the blog, and what\u2019s happening behind the scenes. The site also integrates more content-rich imagery, designed to match the confidence of the new brand while illustrating the essence of operatic theatre.<\/p>\n<p>\u201cI am very pleased with the look and functionality of the website, which aligns with the COC\u2019s refreshed brand,\u201d said COC General Director Alexander Neef. \u201cAs our Digital Marketing Sponsor, Delvinia has been a great partner in helping the COC to develop a digital strategy that reflects the company\u2019s commitment to quality and delivers an experience that meets the needs of our audience.\u201d<\/p>\n<p>Since forming its partnership with the COC in 2008, Delvinia has also redesigned the COC\u2019s online subscription renewal process, launched a web simulcast of CBC\u2019s <em>Saturday Afternoon at the Opera<\/em> broadcasts, hosted a live webcast of the press conference announcing the 2010\/2011 season and conducted a social media readiness survey, which laid the foundation for the COC\u2019s social media strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Canadian Opera Company has launched a newly designed website, created by Delvinia. The fresh design, unveiled this week, builds upon the recent launch of the COC\u2019s new brand. Since 2008, Delvinia has worked closely with the COC as its Digital Marketing Sponsor, developing the opera company\u2019s overall digital strategy and experience design, initially relaunching [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,52],"tags":[76,77,38,45],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5336"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=5336"}],"version-history":[{"count":3,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5336\/revisions"}],"predecessor-version":[{"id":26957,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5336\/revisions\/26957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/17160"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=5336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=5336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=5336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}