{"id":5305,"date":"2011-03-29T12:48:10","date_gmt":"2011-03-29T16:48:10","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=5305"},"modified":"2020-04-05T08:25:56","modified_gmt":"2020-04-05T12:25:56","slug":"delvinias-diy-markham-campaign-wins-internet-advertising-award","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/delvinias-diy-markham-campaign-wins-internet-advertising-award\/","title":{"rendered":"Delvinia\u2019s DIY Markham Campaign Wins Internet Advertising Award"},"content":{"rendered":"<p><a href=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2011\/02\/DIY_logo.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-4345\" title=\"DIY_logo\" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2011\/02\/DIY_logo.jpg\" alt=\"\" width=\"260\" height=\"260\" \/><\/a>Delvinia\u2019s <a href=\"http:\/\/www.facebook.com\/DIYmarkham\">DIY Markham<\/a> campaign, created to raise awareness of the 2010 municipal election in the <a href=\"https:\/\/www.markham.ca\/wps\/portal\/home\">Town of Markham<\/a> and to increase citizen engagement in the municipality, has been recognized with an award for Best Government Online Video in the Web Marketing Association\u2019s 2011 <a href=\"http:\/\/www.iacaward.org\/iac\/\">Internet Advertising Competition<\/a>.<\/p>\n<p>The social media awareness campaign, designed and implemented by Delvinia, was launched by the Town in September 2010 to inform local residents about the upcoming municipal election. The campaign centred on the use of humorous online videos\u2014distributed through Facebook, Twitter and YouTube\u2014to engage voters and increase awareness about the delivery of municipal services and the importance of voting at the local level.<\/p>\n<p>The easy-to-share videos depicted a world in which residents were responsible for their own municipal services\u2014such as garbage removal and water treatment\u2014and illustrated how, in the end, the easiest way to address these issues is to vote. The videos featured tongue-in-cheek scenarios of what do-it-yourself versions of parks and recreation, fire services, garbage collection and water services might look like.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"http:\/\/www.youtube.com\/embed\/LsOdTcEOMh0\" width=\"640\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cSince 2003, Delvinia has been involved in a partnership with the Town of Markham to help the municipality strategically use digital technologies to increase public engagement in government,\u201d said Delvinia CEO <a href=\"https:\/\/www.delvinia.com\/people\/adam-froman\/\">Adam Froman<\/a>. \u201cIt is rewarding to see our combined efforts having an impact at the local level and an honour to be recognized for our work with Markham.\u201d<\/p>\n<p>With Delvinia\u2019s support and expertise, Markham became the first major Canadian municipality to introduce Internet voting in 2003. Since then, Delvinia has also worked with Markham on the \u201cClick with Markham\u201d and \u201cGreenprint\u201d initiatives as well as 2006 election. Last fall, Delvinia partnered with the municipality to increase citizen engagement in the 2010 election and the DIY Markham campaign was designed as one component of the Town\u2019s larger \u201cYour Vote Counts\u201d campaign. Overall, the Facebook page received more than 3,300 views and of the 17,231 Markham electors who registered to vote electronically, 10,597 used the Internet to cast their ballots.<\/p>\n<p>\u201cBy incorporating social media as part of Markham\u2019s voter-awareness strategy in 2010, Delvinia assisted Markham in creating a unique initiative that helped the municipality to connect with voters,\u201d said Markham Mayor Frank Scarpitti. \u201cThe project also laid the groundwork for greater potential outreach in the future. We\u2019re thrilled to be recognized with this award and congratulate our team on their work.\u201d<\/p>\n<p><iframe title=\"YouTube video player\" src=\"http:\/\/www.youtube.com\/embed\/O82qwcR4sTc\" width=\"640\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>To view the rest of the DIY Markham videos, visit the <a href=\"http:\/\/www.youtube.com\/user\/DIYmarkham\">DIY Markham page<\/a> on YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delvinia\u2019s DIY Markham campaign, created to raise awareness of the 2010 municipal election in the Town of Markham and to increase citizen engagement in the municipality, has been recognized with an award for Best Government Online Video in the Web Marketing Association\u2019s 2011 Internet Advertising Competition. The social media awareness campaign, designed and implemented by [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[796,52],"tags":[76,178,122,130,288,104,167],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5305"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=5305"}],"version-history":[{"count":4,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5305\/revisions"}],"predecessor-version":[{"id":26960,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5305\/revisions\/26960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/16670"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=5305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=5305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=5305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}