{"id":5174,"date":"2011-03-22T10:52:15","date_gmt":"2011-03-22T14:52:15","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=5174"},"modified":"2020-02-10T10:44:53","modified_gmt":"2020-02-10T15:44:53","slug":"new-database-reveals-social-media-habits-of-canadians","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/new-database-reveals-social-media-habits-of-canadians\/","title":{"rendered":"New Database Reveals Social Media Habits of Canadians"},"content":{"rendered":"<p>The results of Delvinia&#8217;s new annual <a href=\"https:\/\/www.delvinia.com\/solutions\/askingcanadians\/\">AskingCanadians<\/a>&#x2122; social media survey have been linked to PRIZM<sub>C2<\/sub>, a popular consumer segmentation system from <a href=\"http:\/\/www.environicsanalytics.ca\/\">Environics Analytics<\/a>. And, the findings put a face on the new world of social media producers, followers and dropouts, helping businesses better understand how Canadians are connecting over the Internet.<\/p>\n<p>The online survey of 23,144 respondents demonstrates that social media has infiltrated nearly every corner of Canadian life. It also shows that people who create social media content are not the same as those who follow it.<\/p>\n<p>Here\u2019s a look at the highlights:<\/p>\n<ul class=\"grey-dot\">\n<li>Canadians who connect with family members through social media come in all lifestyles<\/li>\n<li>Social media producers are very different from social media followers<\/li>\n<li>Residents of the nation\u2019s largest and most diverse cities are most likely to produce social media content<\/li>\n<li>If you\u2019re a recent immigrant, there\u2019s a good chance you\u2019re into blogging about your experience<\/li>\n<li>Tweets are not for everyone<\/li>\n<li>Young and hip Canadians make the world go viral<\/li>\n<li>Quebec consumers have the power to influence<\/li>\n<li>If you\u2019re updating your status while reading this, you\u2019re probably a young city dweller<\/li>\n<li>Social media can\u2019t replace the real thing<\/li>\n<li>Even among the elite, some Canadians just aren\u2019t into social media<\/li>\n<\/ul>\n<p><a style=\"margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;\" title=\"View Environics Analytics and Delvinia Release Breakthrough PRIZMC2 - Linked AskingCanadians&#x2122; Social Media Survey on Scribd\" href=\"http:\/\/www.scribd.com\/doc\/51315329\/Environics-Analytics-and-Delvinia-Release-Breakthrough-PRIZMC2-Linked-AskingCanadians%E2%84%A2-Social-Media-Survey\">Environics Analytics and Delvinia Release Breakthrough PRIZMC2 &#8211; Linked AskingCanadians&#x2122; Social Media Survey<\/a><iframe id=\"doc_7502\" class=\"scribd_iframe_embed\" src=\"http:\/\/www.scribd.com\/embeds\/51315329\/content?start_page=1&amp;view_mode=list&amp;access_key=key-m4qlgfs549y2d2wan3m\" width=\"100%\" height=\"600\" frameborder=\"0\" scrolling=\"no\" data-auto-height=\"true\" data-aspect-ratio=\"0.772727272727273\"><\/iframe><script type=\"text\/javascript\">\/\/ <![CDATA[\n(function() { var scribd = document.createElement(\"script\"); scribd.type = \"text\/javascript\"; scribd.async = true; scribd.src = \"\/javascripts\/embed_code\/inject.js?1300738718\"; var s = document.getElementsByTagName(\"script\")[0]; s.parentNode.insertBefore(scribd, s); })();\n\/\/ ]]><\/script><br \/>\nClick here to <a href=\"https:\/\/www.delvinia.com\/pdf\/Delvinia_EA_social media survey.pdf\">download a PDF<\/a> of the full survey findings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The results of Delvinia&#8217;s new annual AskingCanadians&#x2122; social media survey have been linked to PRIZMC2, a popular consumer segmentation system from Environics Analytics. And, the findings put a face on the new world of social media producers, followers and dropouts, helping businesses better understand how Canadians are connecting over the Internet. The online survey of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[768,47,130],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5174"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=5174"}],"version-history":[{"count":3,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5174\/revisions"}],"predecessor-version":[{"id":26243,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/5174\/revisions\/26243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/19634"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=5174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=5174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=5174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}