{"id":4338,"date":"2011-02-11T09:09:40","date_gmt":"2011-02-11T14:09:40","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=4338"},"modified":"2020-01-23T18:11:45","modified_gmt":"2020-01-23T23:11:45","slug":"diy-markham-campaign-hailed-as-model-for-municipal-engagement","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/diy-markham-campaign-hailed-as-model-for-municipal-engagement\/","title":{"rendered":"DIY Markham Campaign Hailed as Model for Municipal Engagement"},"content":{"rendered":"
W<\/a>hen it comes to using digital technology to promote elections and engage citizens with government, there are few organizations that understand the process as well as Delvinia. Since 2003, Devlinia has been involved in a partnership with the Town of Markham<\/a> to help the municipality better communicate the importance of voting at the municipal level.<\/p>\n Delvinia\u2019s work with the Town\u2014including the creation of the DIY Markham<\/a> social media campaign for the 2010 municipal election and the data collected as part of our continued research on the impact of Internet voting\u2014is being outlined today on Parliament Hill in a presentation at Carleton University\u2019s Political Science Graduate Student Conference, entitled \u201cDemocracy at a Crossroads?\u201d<\/p>\n In \u201cCandidates do it, why can\u2019t election agencies? The Town of Markham\u2019s use of Facebook in the 2010 Municipal Election,\u201d PhD students Nicole Goodman<\/a> and Lesley Copeland provide a scholarly review of the DIY Markham social media campaign.<\/p>\n Designed and created by Delvinia, the campaign used online videos, a Facebook page, a YouTube channel and a Twitter feed to engage voters and raise awareness of the election as part of the town\u2019s larger \u201cYour Vote Counts\u201d campaign. Of the 17,231 Markham electors who registered to vote electronically, 10,597 used the Internet to cast their ballot.<\/p>\n