{"id":3988,"date":"2010-11-26T09:20:02","date_gmt":"2010-11-26T14:20:02","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=3988"},"modified":"2020-01-23T18:06:05","modified_gmt":"2020-01-23T23:06:05","slug":"webinar-managing-the-hype-the-reality-of-mobile-in-canada","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/webinar-managing-the-hype-the-reality-of-mobile-in-canada\/","title":{"rendered":"Webinar: Managing the Hype: The Reality of Mobile in Canada"},"content":{"rendered":"<p><object width=\"480\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/p\/E6A30A31E32698B8?hl=en_US&amp;fs=1\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"http:\/\/www.youtube.com\/p\/E6A30A31E32698B8?hl=en_US&amp;fs=1\" type=\"application\/x-shockwave-flash\" width=\"480\" height=\"385\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n<p>This webinar was presented on November 23, 2010. Due to an unfortunate error, the first 10 minutes are missing from the recording. You can view the missing slides in the embedded Slideshare presentation below.<\/p>\n<p>Mobile is the future however, we are in the early stages and marketers and businesses need to manage our expectations in order to make the most of this emerging technology. We compared the behaviours of 4 consumer groups in the Canadian marketplace: Millennials aged 18-30, Gen X aged 31-44, Boomers aged 45-65, and Canadians 65+.<\/p>\n<p>This presentation covers how are &#8216;Canadians&#8217; are using their mobile device?<\/p>\n<ul class=\"grey-dot\">\n<li>Smart phone ownership &amp; usage<\/li>\n<li>GPS awareness &amp; usage<\/li>\n<li>Mobile Apps \u2013 type &amp; usage<\/li>\n<li>Mobile camera \u2013 high usage, lower sharing<\/li>\n<li>Mobile games \u2013 usage<\/li>\n<\/ul>\n<div id=\"__ss_5893960\" style=\"width: 425px;\">\n<p><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Managing the Hype: The Reality of Mobile in Canada\" href=\"http:\/\/www.slideshare.net\/delviniainteractive\/managing-the-hype-the-reality-of-mobile-in-canada\">Managing the Hype: The Reality of Mobile in Canada<\/a><\/strong><object id=\"__sse5893960\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=delvinia-managingthemobilehype-final-nonotes-101124145749-phpapp01&amp;stripped_title=managing-the-hype-the-reality-of-mobile-in-canada&amp;userName=delviniainteractive\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed name=\"__sse5893960\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=delvinia-managingthemobilehype-final-nonotes-101124145749-phpapp01&amp;stripped_title=managing-the-hype-the-reality-of-mobile-in-canada&amp;userName=delviniainteractive\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" width=\"425\" height=\"355\" \/><\/object><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/delviniainteractive\">Delvinia Interactive<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This webinar was presented on November 23, 2010. Due to an unfortunate error, the first 10 minutes are missing from the recording. You can view the missing slides in the embedded Slideshare presentation below. Mobile is the future however, we are in the early stages and marketers and businesses need to manage our expectations in [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[947],"tags":[201,30,217,63],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/3988"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=3988"}],"version-history":[{"count":3,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/3988\/revisions"}],"predecessor-version":[{"id":22360,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/3988\/revisions\/22360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/19638"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=3988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=3988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=3988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}