{"id":27970,"date":"2020-06-04T12:29:16","date_gmt":"2020-06-04T16:29:16","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=27970"},"modified":"2020-06-17T17:13:19","modified_gmt":"2020-06-17T21:13:19","slug":"delvinia-president-cio-steve-mast-named-new-chair-of-the-board-of-the-canadian-marketing-association","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/delvinia-president-cio-steve-mast-named-new-chair-of-the-board-of-the-canadian-marketing-association\/","title":{"rendered":"Delvinia President &#038; CIO Steve Mast named new Chair of the Board of the Canadian Marketing Association"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27970\" class=\"elementor elementor-27970\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9027688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9027688\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9982ff6\" data-id=\"9982ff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa2271f elementor-widget elementor-widget-text-editor\" data-id=\"aa2271f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are pleased to share that Delvinia President and Chief Innovation Officer Steve Mast has been named the new Chair of the Board of the Canadian Marketing Association for 2020-21.<\/p><p>Read the full announcement from the <a href=\"https:\/\/www.the-cma.org\/resource\/newsroom\/2020\/CMA-announces-new-chair-and-board-for-2020-21\">CMA<\/a>.<\/p><p>Featured below is an interview between Steve and CMA President and CEO, John Wiltshire, about the CMA&#8217;s vision for the future of the marketing profession in Canada.<\/p><p><iframe src=\"https:\/\/www.youtube.com\/embed\/f4SQxSwPXV4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f95a2e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f95a2e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c0b2a\" data-id=\"d5c0b2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2430341 elementor-widget elementor-widget-text-editor\" data-id=\"2430341\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A message from Steve originally published on the CMA on the what&#8217;s ahead for marketers. You can see the original post <a href=\"https:\/\/www.the-cma.org\/resource\/newsroom\/2020\/Reflections-from-the-CMA-newly-elected-Board-Chair\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2d70eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2d70eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-738f02d\" data-id=\"738f02d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88ce2e9 elementor-widget elementor-widget-heading\" data-id=\"88ce2e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's ahead for marketers: A message from CMA's new board chair<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd01164 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd01164\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c68f6d\" data-id=\"3c68f6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b60a64a elementor-widget elementor-widget-text-editor\" data-id=\"b60a64a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I\u2019m incredibly honoured to be elected as the next Chair of the\u00a0<a href=\"https:\/\/www.the-cma.org\/resource\/newsroom\/2020\/CMA-announces-new-chair-and-board-for-2020-21\">Board<\/a>\u00a0of the Canadian Marketing Association.<\/p><p>My company and I joined the CMA in 2003.\u00a0I first sat on the Customer Experience Council and from Day One, I was hooked.\u00a0The people I met, the work we produced, and the fact that the CMA operates at a high level made me want to give more of my time to support the Association.<\/p><p>Since 2003, I have had the pleasure of sitting on many different committees, councils and the board of directors.\u00a0I have been a part of the many of changes at the CMA: new conference formats, new councils, new programs (like the Chartered Marketer (CM) designation), new board governance model and new leadership changes. Over the years, I have seen the CMA continue to adapt and evolve to support the NEW modern marketer and Canadian marketing community in its entirety.\u00a0<\/p><p>Now, we are living through a global pandemic, which has changed the business and marketing landscape in ways we never expected.\u00a0It\u2019s been truly inspiring to see how the Canadian marketing community has responded.\u00a0There are so many examples great of marketing agencies and brands re-tooling, volunteering and providing resources to support communities during the pandemic.<\/p><p>I\u2019m so proud that from Day One, the CMA has been providing resources to support Canadian marketers.\u00a0<\/p><p>Programs like:<\/p><ul><li><a href=\"https:\/\/www.the-cma.org\/about\/CMA-Helps\">CMA Helps<\/a>, outlining how the CMA is supporting marketers who are facing difficult times during the pandemic, \u00a0<\/li><li><a href=\"https:\/\/www.the-cma.org\/regulatory\/marketing-connected#Marketers-Respond\" target=\"_blank\" rel=\"noopener\">Marketers Respond<\/a>, showcasing innovative initiatives that marketers are leading through their organizations to support charities and address society&#8217;s needs during the pandemic,<\/li><li><a href=\"https:\/\/www.the-cma.org\/regulatory\/marketing-connected\">Marketing Connected Hub<\/a>,\u00a0packed full of resources that have been provided for FREE by Canadian marketers, and<\/li><li><a href=\"https:\/\/www.the-cma.org\/education-events\/roundtable\/marketing-connected-live\" target=\"_blank\" rel=\"noopener\">Marketing\u00a0Connected LIVE<\/a>, where John Wiltshire, the CMA\u2019s CEO, talks to some of the brightest leaders in marketing about how organizations can innovate and prepare for recovery.<\/li><\/ul><p><br \/>Given the current environment, I know it\u2019s hard to think about the future.\u00a0But marketing is, and will be, key to the recovery. After all, marketers are the innovators and change agents of business and are often the most adaptable leaders.<\/p><p>Over the past few years, we\u2019ve seen Canadian marketers on the global stage setting the standard for the NEW modern marketer.\u00a0<\/p><p>And the CMA, through its incredibly hard-working staff and volunteer workforce, have built a strong foundation to support that modern marketer.\u00a0<\/p><p>Programs like\u00a0<a href=\"https:\/\/cmanxt.ca\/\" target=\"_blank\" rel=\"noopener\">CMA NXT<\/a>, the\u00a0<a href=\"https:\/\/charteredmarketer.ca\/\" target=\"_blank\" rel=\"noopener\">Charter Marketer<\/a>\u00a0designation and\u00a0<a href=\"https:\/\/www.the-cma.org\/education-events\/cma-cafe\">CMA Caf\u00e9<\/a>, presented by Mastercard are all amazing examples to support marketers\u2019 professional development journeys.<\/p><p>Despite the pandemic and the current business climate, I am confident in the strong leadership at the Board level. John, our CEO, and the entire CMA staff have been working incredibly hard to navigate through these times.<\/p><p>The CMA has a solid vision for where it needs to head in the next few years.\u00a0I am excited to work closely with John and my fellow Board members on the CMA\u2019s voice.\u00a0After all, the voice of the CMA is truly the voice of Canadian marketing.<\/p><p>Thank you to everyone who continues to support the CMA and the broader Canadian marketing community. Feel free to reach out to me with your questions or comments, or just to talk about the CMA and its future.\u00a0 \u00a0\u00a0<\/p><p>Thank you \u2026 stay safe \u2026 stay well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We are pleased to share that Delvinia President and Chief Innovation Officer Steve Mast has been named the new Chair of the Board of the Canadian Marketing Association for 2020-21. Read the full announcement from the CMA. Featured below is an interview between Steve and CMA President and CEO, John Wiltshire, about the CMA&#8217;s vision [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":27973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/27970"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=27970"}],"version-history":[{"count":7,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/27970\/revisions"}],"predecessor-version":[{"id":30248,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/27970\/revisions\/30248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/27973"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=27970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=27970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=27970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}