{"id":26655,"date":"2020-04-06T08:46:00","date_gmt":"2020-04-06T12:46:00","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=26655"},"modified":"2020-04-06T14:41:03","modified_gmt":"2020-04-06T18:41:03","slug":"delvinias-investment-in-ai","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/delvinias-investment-in-ai\/","title":{"rendered":"Delvinia’s Investment in AI"},"content":{"rendered":"\n

At Delvinia, we strive to stay ahead of the curve when it comes to ResearchTech, and over the past year this has included investment into two AI and machine learning technologies: PersonaPanels<\/a> and CRIS<\/a>.<\/p>\n\n\n\n

PersonaPanels\n\u201cuses AI technology to turn data into machine learning agents called Animated\nPersonas.\u201d Once these personas are created, they continue to learn by\nautonomously selecting material to read that aligns with their defined\ncharacteristics. The Animated Personas become able to respond to research\nquestions that accurately reflects their real-world population. Delvinia\u2019s\ninterest in PersonaPanels came out of our desire to continue to push the speed\nat which insights can be delivered in a market where things change rapidly,\nwhile finding a way to maintain high quality panels that don\u2019t come at a\nsky-high price. PersonaPanels offers a way to capitalize on our already robust\nreal-world panels to provide the kind of high-quality data we believe in, but\nat the rapid-fire pace required.<\/p>\n\n\n\n

Recently, PersonaPanels demonstrated the power of their Animated Personas in delivering accurate, relevant, and timely results in their report, \u201cMillennial Animated Personas and Coronavirus: Interest Trends\u201d<\/a>. The report showcases \u201cthe ability of [PersonaPanel\u2019s] 6 Millennial Animated Personas to provide real time insights into contemporary events.\u201d<\/p>\n\n\n\n

The result\nis valuable insight into how Millennials of all varieties are responding to\ncoverage of the coronavirus, and a clear demonstration that these AI-powered\nAnimated Personas are able to reflect the real-world sentiments of the\npopulations they represent. <\/p>\n\n\n\n

While\nPersonaPanels provides AI and machine learning-powered samples, CRIS is an\nAI-powered Chatbot that is able to conduct one-to-one chat-based interviews at\nscale, collecting both qualitative and quantitative data on a secure web-based\nmessaging platform. CRIS was acquired by Delvinia earlier this year, but had\nbeen integrated into Methodify in 2018. CRIS once again allows us to continue\nto pursue the best quality research at the fastest pace possible, scaling\nqualitative research in a way that is virtually impossible using standard\nmethods. <\/p>\n\n\n\n

As our\nPresident and Chief Innovation Officer Steve Mast explains, these long-term\ninvestments are integral to Delvinia\u2019s strategic shifting of focus onto the\nvirtualization of the entire market research process. \u201cWe\u2019ve now introduced our\nclients to virtual interviews, virtual consumers and recently ran a successful\npilot where we used virtual analysts to compile valuable insights\u2014all of which\nare just making it easier for brands to involve their consumers in the\nbusiness. With these technologies available, there\u2019s really no excuse for\nmarketers to not engage them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

At Delvinia, we strive to stay ahead of the curve when it comes to ResearchTech, and over the past year this has included investment into two AI and machine learning technologies: PersonaPanels and CRIS. PersonaPanels \u201cuses AI technology to turn data into machine learning agents called Animated Personas.\u201d Once these personas are created, they continue […]<\/p>\n","protected":false},"author":28,"featured_media":26656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/26655"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=26655"}],"version-history":[{"count":2,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/26655\/revisions"}],"predecessor-version":[{"id":27113,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/26655\/revisions\/27113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/26656"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=26655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=26655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=26655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}