{"id":25372,"date":"2019-12-03T15:47:40","date_gmt":"2019-12-03T20:47:40","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=25372"},"modified":"2020-02-03T22:21:28","modified_gmt":"2020-02-04T03:21:28","slug":"delvinia-acquires-cris-invests-personapanels","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/delvinia-acquires-cris-invests-personapanels\/","title":{"rendered":"Delvinia Acquires CRIS and Invests in PersonaPanels"},"content":{"rendered":"<p><em>Latest deals see Delvinia ushering in the next frontier of market research, virtualizing the entire research process and eliminating wait times for results<\/em><\/p>\n<p><strong>TORONTO, December 3, 2019 <\/strong>\u2013 Conversational Research Insight System (CRIS) has signed an agreement to be acquired by data collection and research technology firm Delvinia, with the sale to be complete by January 1, 2020.<\/p>\n<p>Founded in 2017, the company uses AI and machine learning to\u00a0conduct one-to-one chat based interviews at scale. CRIS was integrated into Delvinia\u2019s automated market research platform, Methodify, in 2018, and due to the complementary nature of their products they already share customers. As part of the agreement, CRIS co-founders Laura Craig and Luis Carreiro will be moving with the company, taking on new roles within the Client Success team at Delvinia and continuing to lead the development of CRIS.<\/p>\n<p>\u201cThis is a pivotal time for the market research industry, where we have the opportunity to usher in the next technology-powered wave of consumer insights,\u201d explained Steve Mast, President &amp; Chief Innovation Officer of Delvinia. \u201cThat\u2019s why we\u2019re making it a priority to invest in and cultivate growth drivers like CRIS and PersonaPanels, two companies that are truly bolstering research capabilities to connect with people through rapidly advancing technologies.\u201d<\/p>\n<p><strong>Delvinia Becomes a Key Investor in PersonaPanels<\/strong><\/p>\n<p>Additionally, Delvinia has become a key investor in PersonaPanels, a company that is uniquely positioned at the intersection of machine learning and market intelligence.\u00a0The deal gives Delvinia exclusive rights to represent PersonaPanels in Canada while Methodify will become PersonaPanels\u2019 exclusive global distribution platform.<\/p>\n<p>\u201cOur Animated Personas are synthetic models of human interests and values.\u00a0They are representative of individuals and population segments but are not tied to any specific individual, so they are protective of privacy,&#8221; explained Patrick Gorman, founder and CEO of Pennsylvania-headquartered PersonaPanels.\u00a0\u201cAnimated Personas are the secret weapon in any marketer&#8217;s arsenal. This technology is fast, affordable, and accurate.\u00a0You&#8217;re literally able to get into the mind of your customers in real-time.&#8221;<\/p>\n<p>According to Mast, these long-term investments are integral to Delvinia\u2019s strategic shifting of focus onto the virtualization of the entire market research process. \u201cWe\u2019ve now introduced our clients to virtual interviews, virtual consumers and recently ran a successful pilot where we used virtual analysts to compile valuable insights\u2014all of which are just making it easier for brands to involve their consumers in the business. With these technologies available, there\u2019s really no excuse for marketers to not engage them.\u201d<\/p>\n<p><strong>About Persona Panels<\/strong><\/p>\n<p>PersonaPanels makes data come alive with a new sense of customer research data and relationship management through machine intelligence that is focused on curating authentically modeled consumers. For more information, visit\u00a0<a href=\"https:\/\/personapanels.com\/\">PersonaPanels.com<\/a>.<\/p>\n<p><strong>About Delvinia<\/strong><\/p>\n<p>Delvinia is a research tech and consumer data collection company that is\u00a0transforming how data is collected and used to underpin business decision-making at every level.\u00a0The company has spawned a successful portfolio of products and services, including Methodify.it a research automation platform preferred by consumer insight professionals globally. For more information on\u00a0Delvinia\u2019s\u00a0suite of products and services, visit\u00a0<a href=\"https:\/\/www.delvinia.com\/\">delvinia.com<\/a>.<\/p>\n<p>-30-<\/p>\n<p><strong>Media inquiries contact: <\/strong><\/p>\n<p>Ana Tackett\u00a0 |\u00a0 (480) 859-0899\u00a0 |\u00a0 anatackett@sppublicrelations.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Latest deals see Delvinia ushering in the next frontier of market research, virtualizing the entire research process and eliminating wait times for results TORONTO, December 3, 2019 \u2013 Conversational Research Insight System (CRIS) has signed an agreement to be acquired by data collection and research technology firm Delvinia, with the sale to be complete by [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":25373,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55,868,786,795,74,48,51],"tags":[657,60,776,769],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/25372"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=25372"}],"version-history":[{"count":2,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/25372\/revisions"}],"predecessor-version":[{"id":26082,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/25372\/revisions\/26082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/25373"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=25372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=25372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=25372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}