![\"Global](\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2019\/04\/Mel-Jonathan-1024x683.jpg\")
<\/p>\n<\/p>\n
Global digital expert and ex-Coca Cola insights manager the latest\u00a0<\/em>talent additions to expanding sales team <\/em><\/p>\n TORONTO, April 16, 2019 <\/strong>\u2013 The automated research technology platform Methodify is counting on AI-powered chatbots to help understand customer opinions and motivations \u201cbeyond the numbers.\u201d<\/p>\n Methodify is partnering with\u00a0Elsient and Massively-backed\u00a0Conversational Research Insight System (CRIS), which uses AI and machine learning to\u00a0quickly\u00a0conduct one-to-one text based interviews at scale and\u00a0report results.<\/p>\n As Laura Craig, the co-founder of CRIS explained,\u00a0\u201cThe dream of\u00a0accessing high-value\u00a0qualitative insights faster and with less expense is now a reality. Which means that brands now have the power to understand the \u2018why\u2019 behind the numbers more often, and can respond in real-time too.\u201d<\/p>\n As Methodify announces this partnership, the market for automated research solutions continues to explode in the U.S.<\/p>\n \u201cCompanies are no longer planning for automation five years down the road, they\u2019re staking their success on it now,\u201d said Methodify President Raj Manocha. \u201cWe\u2019re seeing it every day, they\u2019re completely stepping up their game by using a test-and-learn approach that allows them to bring the customer into the conversation more often during the marketing process.\u201d<\/p>\n Nearly 200 per cent revenue growth in the past year spurs new partnerships\u00a0<\/strong>and new hires.<\/strong><\/p>\n Manocha points to his company\u2019s pipeline of talent as the key to what is fueling their growth, particularly in the U.S. \u201cWe\u2019re fortunate to have incredible talent join us over the past month that span a variety of industries. These are the people\u2014with their distinctive perspectives\u2014helping us uncover new opportunities to fulfill the vision of Methodify.\u201d<\/p>\n Joining the client success team are digital technology expert Jonathan Hyde-Barnes and ex-Coca Cola Shopper Insights lead, Melissa Hugh.<\/p>\n Hyde-Barnes takes on the role of Vice President, Client Development, using his innovation and entrepreneurship skills honed in England and Australia to help grow the platform to do even more complex things for its customers. He has worked with some of the most notable global brands helping transform their digital experiences, including Nike, Movember, Lexus and World Vision.<\/p>\n Hugh joins in the role of Vice President, Client Success with plans to put her experience in quantitative and qualitative research methodologies into practice, evolving Methodify to more effectively address the need for insight throughout the planning, innovation and customer experience processes across a variety of industry verticals.\u00a0Most recently she was with Coca-Cola Canada as the company\u2019s Shopper Insights Manager and prior to that spent more than six years at Ipsos Reid.<\/p>\n About Methodify<\/strong><\/p>\n Methodify, a Delvinia company, is an automated research platform that\u2019s changing the way companies are making business decisions. With a full range of industry-proven research methods, Methodify enables marketers and researchers to automate their research process and gain consumer insights within hours. For more, visit\u00a0methodify.it<\/a>.<\/p>\n -30-<\/p>\n Media inquiries contact: <\/strong><\/p>\n Ana Tackett\u00a0 |\u00a0 (480) 859-0899\u00a0 |\u00a0 anatackett@sppublicrelations.com<\/p>\n","protected":false},"excerpt":{"rendered":" Global digital expert and ex-Coca Cola insights manager the latest\u00a0talent additions to expanding sales team TORONTO, April 16, 2019 \u2013 The automated research technology platform Methodify is counting on AI-powered chatbots to help understand customer opinions and motivations \u201cbeyond the numbers.\u201d Methodify is partnering with\u00a0Elsient and Massively-backed\u00a0Conversational Research Insight System (CRIS), which uses AI and […]<\/p>\n","protected":false},"author":26,"featured_media":25182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55,868,795,74],"tags":[771,770,875],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/25181"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=25181"}],"version-history":[{"count":6,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/25181\/revisions"}],"predecessor-version":[{"id":25188,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/25181\/revisions\/25188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/25182"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=25181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=25181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=25181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}