![\"Methodify](\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2018\/10\/brandmarketingsummit2.jpg\")
<\/p>\n<\/p>\n
It\u2019s a busy month for us here at Delvinia and over the next weeks we\u2019re headed to a number of new events!<\/p>\n
At next week\u2019s Brand Marketing Summit<\/a>, Executive Vice President Raj Manocha<\/a>,\u00a0will be on stage to share insights from a recent marketing-channel focused research project with AB InBev\u2019s Labatt brands on October 24th<\/sup> at 4:15 pm\u00a0on the Social Media Marketing track.\u00a0He will be joined by President and Chief Innovation Officer Steve Mast<\/a>, who will be on site to share some of the innovative ways Methodify<\/a> has been leveraging digital technologies to help our clients solve their business problems.<\/p>\n In his session, titled\u00a0Labatt Case Study: Why every marketer should be rushing to test their digital ads<\/em>,\u00a0<\/strong>Raj will share how Labatt\u2019s understanding of the significance in employing a \u2018channel first design strategy\u2019 in marketing has helped them stay ahead of the curve.\u00a0He\u2019ll also talk about how, by testing digital content on Methodify\u2019s automated research platform, Labatt’s digital ads have become some of the strongest performing assets across Anheuser-Busch InBev globally.<\/p>\n This year\u2019s Brand Marketing Summit takes place at the New York Marriott on October 24-25. For more information about the event, and to view the conference program, visit\u00a0the Incite Group\u2019s website<\/a>.<\/p>\n Raj\u00a0will also be joining Paul Gareau of Kantar Millward Brown at the CMAfuture<\/em><\/a>\u2019<\/em>s Morning Event Series<\/a> in Toronto on November 1st to talk about how mobile technology was used in measuring the effectiveness of experiential marketing:<\/p>\n