{"id":23489,"date":"2016-11-02T07:00:00","date_gmt":"2016-11-02T11:00:00","guid":{"rendered":"http:\/\/dev7.delvinia.com\/?p=23489"},"modified":"2016-11-01T16:39:11","modified_gmt":"2016-11-01T20:39:11","slug":"methodify-element54-announce-partnership","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/methodify-element54-announce-partnership\/","title":{"rendered":"Methodify and element54 announce strategic partnership"},"content":{"rendered":"

\"\"New AdTrack Express research methodology provides in-market customer feedback<\/em><\/p>\n

TORONTO, ON (November 2, 2016)<\/strong> \u2013 Methodify, Delvinia\u2019s research automation platform, and element54, a full-service market research firm, have partnered to offer a new research methodology on the Methodify platform.<\/p>\n

Launched in October 2015, Methodify is an automated platform that provides marketers with direct access to industry-proven research methods, enabling them to launch a study in three easy steps and access consumer insights in as little as 48 hours.<\/p>\n

The AdTrack Express<\/em> solution, developed by element54 and adapted from the company\u2019s longstanding in-marketing advertising tracking performance framework, enables marketers and researchers to optimize their brands’ creative and media investments with in-market customer feedback and normative targets across key success benchmarks.<\/p>\n

\u201cWe\u2019re thrilled to be partnering with element54 and are excited to be offering access to their new solution on the Methodify platform,\u201d said Delvinia EVP Raj Manocha. \u201cIntegrating traditional research methods like the ad-tracking tool with an automated platform like Methodify provides the opportunity for marketers and researchers to access reliable and established methodologies and to conduct research better, faster and cheaper than ever before.\u201d<\/p>\n

AdTrack Express<\/em> empowers users to quickly and confidently decide:<\/p>\n