{"id":22940,"date":"2016-09-20T14:30:49","date_gmt":"2016-09-20T18:30:49","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=22940"},"modified":"2020-02-11T16:28:32","modified_gmt":"2020-02-11T21:28:32","slug":"cup-jo-steve-mast-disrupting-marketing-landscape","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/cup-jo-steve-mast-disrupting-marketing-landscape\/","title":{"rendered":"Cup of Jo with Steve Mast: Disrupting the marketing landscape"},"content":{"rendered":"<p><a href=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-20-at-10.14.39-AM.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-22943 \" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-20-at-10.14.39-AM-1024x460.png\" alt=\"Screen Shot 2016-09-20 at 10.14.39 AM\" width=\"472\" height=\"212\" \/><\/a>Delvinia President <a href=\"https:\/\/www.delvinia.com\/about\/leadership\/steve-mast\/\">Steve Mast<\/a> was recently invited to sit down with <a href=\"http:\/\/stjoseph.com\/\">St. Joseph Communications<\/a>&#8216; Michael Chase for an interview as \u00a0part in their new video series, Cup of Jo.<\/p>\n<p>Filmed over a cup of coffee at their suite of studios in Toronto, the <a href=\"https:\/\/www.youtube.com\/watch?v=bgZyoVg-8_s\">interview<\/a> focuses on how technology is disrupting the marketing industry and shaping its landscape.<\/p>\n<p>Not only does this tie in with Steve\u2019s passion for technology, coming from an architecture and game design background, but it also supports Delvinia\u2019s strategy as a digital innovation company.<\/p>\n<p>The conversation touched on many aspects, including what Steve views as the three big technologies that are shape shifters of the industry; automation, virtual reality and real-time data.<\/p>\n<p>The interview went to talk about the evolution of marketing and what Steve views as the most under-utilized tool for marketers today.<\/p>\n<p>\u201cAnalytics. I think people think they\u2019re using it, but they\u2019re not really using it. There\u2019s still a lot of gut reaction that\u2019s driving people\u2019s decision-making versus it being data driven,\u201d Steve said.<\/p>\n<p>To watch the full interview, <a href=\"https:\/\/www.youtube.com\/watch?v=bgZyoVg-8_s&amp;utm_campaign=Cup%20of%20Jo%20-%20Video%20Mashup%20Series&amp;utm_content=33834701&amp;utm_medium=social&amp;utm_source=facebook\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delvinia President Steve Mast was recently invited to sit down with St. Joseph Communications&#8216; Michael Chase for an interview as \u00a0part in their new video series, Cup of Jo. Filmed over a cup of coffee at their suite of studios in Toronto, the interview focuses on how technology is disrupting the marketing industry and shaping [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":23454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55,52],"tags":[61,848,63],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/22940"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=22940"}],"version-history":[{"count":2,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/22940\/revisions"}],"predecessor-version":[{"id":26351,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/22940\/revisions\/26351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/23454"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=22940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=22940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=22940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}