{"id":21944,"date":"2015-10-13T06:45:48","date_gmt":"2015-10-13T10:45:48","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=21944"},"modified":"2016-10-17T09:12:46","modified_gmt":"2016-10-17T13:12:46","slug":"introducing-methodify","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/introducing-methodify\/","title":{"rendered":"Delvinia introduces Methodify"},"content":{"rendered":"

New\u00a0research automation platform designed to address the challenges facing marketers today<\/em><\/p>\n

\"\"<\/a><\/em>October 13, 2015 (TORONTO, ON)<\/strong> \u2013 Today, Delvinia announced the launch of Methodify<\/a>, a new research automation platform that enables marketers to gain customer insights in as little as 48 hours.<\/p>\n

As brands continue to integrate customer feedback into every step of the marketing process, marketers are searching for new, repeatable methods and channels to access consumer opinions. They need results quickly, and they need a cost-effective means to capture data that is supported by rigorous research methodologies.<\/p>\n

To meet this growing demand in the marketplace, Delvinia, a Toronto-based digital innovation company, developed a digital platform that seamlessly connects marketers with proven research methods.<\/p>\n

In three easy steps, and from any device, marketers can select a research method, upload their creative, launch a study and see real-time results\u2014with the final insights and data available in as little as 48 hours.<\/p>\n

\u201cMarketers are up against a wall. In today\u2019s landscape they have less time, fewer resources, and smaller budgets\u2014but they need to do things faster and better,\u201d said Steve Mast<\/a>, Delvinia\u2019s President and Chief Innovation Officer. \u201cMethodify allows marketers to test early and often, to bring the customer into the conversation, and to do so by putting some rigour around research process.\u201d<\/p>\n

As a result of automating the research process, Methodify\u2019s clients have reported seeing their timelines shrink from four weeks to as little as 48 hours and have been able to reduce their costs by as much as 45 per cent, Mast added.<\/p>\n

The Methodify platform provides marketers with direct access to a series of packaged and proprietary methods, all of which combine sample, robust feedback tools and real-time reporting features. New methods are continually being added to the Methodify website at getmethodify.com<\/a>.<\/p>\n

\u201cThe research industry is in a state of change and while some research firms may look at research automation as a threat, it really provides an opportunity to generate new leads and new revenues for their repeatable methods,\u201d Mast said, adding research companies interested in offering their proprietary methods on the platform are invited to contact Methodify to inquire about possible partnerships.<\/p>\n

Methodify, born out of Delvinia\u2019s innovation framework<\/a>, has been in beta with a major Canadian financial institution since April and is now being launched as a standalone business unit within the Delvinia Group of Companies.<\/p>\n

About Methodify\u00a0<\/strong>
\nMethodify is an automated market research platform that enables marketers to gain\u00a0consumer insights in three easy steps. Providing direct access to industry-proven research methods, marketers can choose one of our packaged methods, customize a method, or use one of their own. With our live reporting feature, marketers will have access to real-time feedback from members of one of Canada\u2019s largest online research panels. For more information about Methodify, please visit getmethodify.com<\/a>.<\/p>\n

About Delvinia<\/strong>
\nDelvinia is a digital innovation company offering a range of services and products dedicated to helping marketers and researchers transform their organizations. Founded in 1998, the company owns and operates a successful portfolio of digital businesses. Delvinia\u2019s Consulting Group envisions and brings to market new business models, digital strategies and customer experiences; AskingCanadians and AskingAmericans \u2013 the company\u2019s two data collection businesses \u2013 offer a range of data collection services to market researchers throughout North America, including access to an online research community of more than 600,000 Canadians; and Methodify provides marketers with the ability to gain customer insights through an innovative online platform in as little as 48 hours. For more information, please visit delvinia.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

New\u00a0research automation platform designed to address the challenges facing marketers today October 13, 2015 (TORONTO, ON) \u2013 Today, Delvinia announced the launch of Methodify, a new research automation platform that enables marketers to gain customer insights in as little as 48 hours. As brands continue to integrate customer feedback into every step of the marketing […]<\/p>\n","protected":false},"author":5,"featured_media":21954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52,74],"tags":[58,771,60,61,776,777,765,63],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/21944"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=21944"}],"version-history":[{"count":10,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/21944\/revisions"}],"predecessor-version":[{"id":21969,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/21944\/revisions\/21969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/21954"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=21944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=21944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=21944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}