{"id":15168,"date":"2013-09-03T10:00:14","date_gmt":"2013-09-03T14:00:14","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=15168"},"modified":"2020-02-11T16:43:41","modified_gmt":"2020-02-11T21:43:41","slug":"business-intelligence-dashboards-empowering-employees","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/business-intelligence-dashboards-empowering-employees\/","title":{"rendered":"Business Intelligence Dashboards: Empowering your Employees"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-15170 alignright\" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2013\/08\/Dashboard_blog01-450x339.jpg\" alt=\"Dashboard_blog01\" width=\"360\" height=\"271\" \/>The majority of companies today have multiple sources collecting consumer data in order to better serve their audiences with products or offerings. But where are they saving all this data internally?\u00a0 And, more importantly, do the data inputs layer together or remain segmented?\u00a0 For example, is the social data being layered in with the website data and mobile data; and then layered upon the target audience personas or demographics?\u00a0 If not, they should be.<\/p>\n<p>Business Intelligence Dashboards are beginning to be ever more critical for companies to put in place as business units and marketing teams become more and more empowered to lead product development and consumer programs.\u00a0 The core purpose and benefit is the aggregation of all key data sources into a single reporting portal or dashboard that provides a holistic view of the brands target consumer \u2013 tracking and visualizing their behaviours and engagements with product and services.\u00a0 This consolidated view enables forward-thinking as it empowers employees (of all levels) by providing them with real-time, up-to-date consumer insights of their target.<\/p>\n<p>We here at Delvinia have been working with a couple of our clients to develop dashboards like this.\u00a0 For our financial client, the dashboard is all about layering their data inputs with their target audience personas to get a stronger view on the products that best satisfy their needs and wants.\u00a0 Because of the available holistic view of product performance mapped back against consumer engagements, their marketing and product teams are able to make quick, critical decisions and strategic improvements to consumer-facing utilities, products and communications without significant disruptions to their consumers\u2019 ongoing brand experience or relationship.<\/p>\n<p>Business Intelligence Dashboards truly facilitate the smooth evolution of branded assets, services and products over time, and the strengthening of existing brand affinity and loyalty with your target audience.<\/p>\n<p>How are you sharing consumer data across your organization? Is the process still very manual or segmented?\u00a0 Is your organization ready to automate data collection and synthesis to allow employees to do what they do best \u2013 service the consumer?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of companies today have multiple sources collecting consumer data in order to better serve their audiences with products or offerings. But where are they saving all this data internally?\u00a0 And, more importantly, do the data inputs layer together or remain segmented?\u00a0 For example, is the social data being layered in with the website [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[602,59],"tags":[42,652],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/15168"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=15168"}],"version-history":[{"count":3,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/15168\/revisions"}],"predecessor-version":[{"id":26363,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/15168\/revisions\/26363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/19171"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=15168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=15168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=15168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}